By Team Homes | Monday, 20 May 2024

Reloy's Profit hikes 65% & hits Rs. 1,450 crore worth sales referrals

Reloy, leading home loan loyalty startup backed by HDFC Capital that empowers & aids builders to generate referral sales, Reloy has reported a 65 percent upsurge in revenue during the previous financial year to Rs. 21 crore on robust housing demand. The total revenue of the company stood at Rs, 12.7 crore during the financial year 2022-2023.

Regarding this subject, the Founder & CEO of Akhil Saraf informed to PTI, "Our growth is on account of higher referral sales and client acquisitions”.

"Our solution streamlines the post-purchase journey that homeowners have with builders and rewards them with benefits across ancillary requirements of home interiors and home finance”, Akhil Saraf added.  

 
 
Reloy has determined a target to generate revenue of Rs. 3,500 crore worth of sales referrals in the present financial year. 

Established in 2015, Reloy has been specifying in the segment of real estate loyalty & referrals. It is a broker management & B2B2C platform that aids the builders & developers achieve brokers more effectively. 

So far, Reloy has elevated Rs. 13 crore from diverse investors such including HDFC Capital. HDFC Capital possesses nearly 10 percent stake in the prop-tech startup. 

In the previous year, Reloy has lifted Rs. 7. 2 crore from diverse investors for extending its business & portfolio. 

In the pre-series A2 funding round, all the existing investors of the prop-tech startup had participated along with the new investors such as Dream Green Capital & BlueLotus VC. In the year 2022 February, the startup has raised Rs 5.9 crore from financial backers. 

An array of clients to the startup includes, Shapoorji Pallonji Real Estate, Kolte Patil, Embassy Residential, DLF, M3M, Godrej Properties, Purti Realty, L&T Realty, Smartworld, BPTP, and Godrej Properties, Rohan Builders, Piramal & many others.