Real estate company ASBL has launched its newest project LOFT, a high-rise residential community, to address the lifestyle pain points of modern homebuyers. It features 3BHK units with outdoor living balconies and is spread across 4.92 acres in the financial district, and Its construction will be completed in December 2026, a relatively quicker completion period made possible by ‘Inncircles Arena’, their ‘digital twin’ technology that streamlines the construction process significantly. The project offers a suite of premium services such as childcare access, fitness and wellness, and work-from-home friendliness for residential communities, making it easier for residents to balance their work and personal lives.
ASBL LOFT has been thoughtfully designed after conducting extensive research on customers’ lifestyle requirements, with the help of the global research agency, Kantar.
The meticulously curated childcare facility is spread across 22,000 square feet (including a 5,000 square feet crèche). Various fitness amenities cover over 30,000 square feet, including a gym, calisthenics studio, and badminton courts. Additionally, Loft is also home to a WFH-friendly Co-Working Space (5,500 square feet). Each flat at LOFT comes with a room-sized balcony that incorporates the principles of ‘biophilic design’, a philosophy that focuses on the blending of nature and architecture.
Speaking on the launch, Ajitesh Korupulu, founder and CEO of ASBL, said, “Customer preferences have changed significantly in recent years. Our research has pointed us towards some broader issues that residents are facing today. It has led us to understand that childcare, fitness, work-life balance, and reconnecting with nature are the pressing issues of modern lifestyle which a home can play a significant part in solving. ASBL LOFT addresses the pain points of modern homebuyers holistically”. Based on in-depth research conducted with Kantar to arrive closer to the needs of today’s homebuyers, ASBL Loft has been thoughtfully designed to cater to five critical lifestyle aspects. It embraces ‘Biophilic Design,’ with room-sized outdoor living balconies. These spaces, adorned with vertical landscaping, offer a unique connection to nature, reducing stress and enhancing overall well-being. Adding a touch of luxury, the project boasts larger living rooms in its segment with impressive 10’5″ floor-to-ceiling heights.
ASBL Loft’s ‘urban corridors’ on the ground floor of each tower is dedicated to a range of convenience-based amenities. From childcare and supermarkets to pharmacies and co-working spaces, these corridors redefine convenience. Moreover, wider EPDM paved tracks encourage outdoor activities and social interaction. ASBL’s research has found that wellness is a daily, active pursuit. Loft offers residents access to a versatile fitness studio designed to accommodate various fitness regimens, from calisthenics and strength training to yoga and aerobics. This diverse range of options keeps workouts engaging and residents motivated to achieve their fitness goals.
ASBL Loft recognizes the changing dynamics of work and living. The project features an expansive co-working space complete with 24*7 power backup, high-speed FiberNet connectivity, and adaptable furniture. This setup creates an ideal professional environment within the community, aligning with the growing trend of remote work. For many working parents, balancing professional commitments and parenting is a challenge. ASBL Loft’s innovative creche facility addresses this need by offering flexible timings. Designed with insights from prominent child psychologists, the creche provides educational indoor spaces and outdoor play structures, ensuring children’s holistic development while alleviating the stresses faced by working parents.
These thoughtful design elements reflect ASBL’s commitment to understanding and meeting the evolving needs of modern homebuyers, setting a new benchmark for premium housing in India. In a short span, ASBL has successfully planned the construction of more than 10 million square feet of residential area in Hyderabad’s top locations Khajaguda, Kokapet, Pocharam, and Gachibowli. It has four major projects including ASBL Spectra, ASBL Spire, ASBL Springs and ASBL Lakeside.
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