Housing.com Introduces 7th Edition of 'Happy New Homes 2024'

The country’s leading PropTech firm, Housing.com proudly announces the launch of its highly anticipated annual online property event, 'Happy New Homes 2024'. Set to run virtually from February 15 to March 31st. This edition promises to be the most expansive yet, with participation from leading developers across 27 cities in India.

'Happy New Homes 2024' is set to build upon the remarkable achievements of its past editions. With a target audience of over 50 million individuals in search of properties, this event offers an unmatched chance to discover a wide array of housing projects. From bustling mega cities to emerging Tier-II and Tier-III markets, attendees will have the opportunity to explore diverse options. This virtual extravaganza is designed to showcase the latest technological advancements, ensuring a smooth and contactless home-buying experience for consumers.

Chief Revenue Officer at Housing.com, Amit Masaldan, emphasized the project's success factors and quoted, "We anticipate Happy New Homes 2024 to set new benchmarks in terms of audience engagement and sales, marking a significant milestone for consumers navigating the real estate market. With the evolving landscape of home buying, our focus remains squarely on empowering consumers with an unparalleled experience, offering them not just a platform, but a trusted ally in their property journey."

He also added, "Through HNH 2024, we're not only showcasing an extensive range of properties but also pioneering innovative solutions that cater to the evolving needs and preferences of modern homebuyers. From seamless virtual tours to exclusive offers and financing options, we're committed to ensuring that every consumer finds their dream home with utmost convenience and confidence. As we continue to redefine the online property landscape, our ultimate goal is to make the journey of finding a new home as joyful and fulfilling as the home itself."

In a significant development, Canara Bank joins as the Title Sponsor for Happy New Homes 2024, further enhancing the event's prestige and value proposition.

The upcoming event is poised to exceed expectations through an innovative omni-channel marketing strategy aimed at a broad audience. By leveraging its strong presence in popular reality and sports shows such as Big Boss, Indian Idol, and India’s bilateral cricket series, Housing.com is striving to enhance visibility and interaction among various demographics.

The main features of Happy New Homes 2024 consist of the launch of cutting-edge offerings like "Housing Stories" to improve mobile visibility and "Audience Maximizer" for advanced retargeting functions. Along with a visually appealing webpage layout, the event ensures a captivating browsing experience for users, solidifying Housing.com's status as India's top property platform.

Housing.com is India's leading all-in-one proptech platform that serves homeowners, individuals searching for homes, landlords, developers, and real estate brokers. It offers extensive property listings, encompassing various types of properties such as new homes, resale homes, rentals, plots, commercial spaces, and co-living accommodations throughout India.