House of Abhinandan Lodha's Strategic Move: Appoints Saurabh Jain as CMO

Saurabh Jain has been named as the new Chief Marketing Officer of the House of Abhinandan Lodha (HoABL). Now leading marketing and brand strategy for one of India's most innovative real estate platforms, Jain brings more than 20 years of cross-industry marketing experience.

Before joining HoABL, Jain was the Chief Digital Excellence Officer at Zydus Wellness, where he was instrumental in hastening the digital transformation of the organization. During his tenure, major wellness and nutrition brands like Glucon-D, Complan, Everyuth, Nycil, and Sugar Free expanded their use of digital marketing, data analytics, and content initiatives.

After a revolutionary tenure that matched Zydus's ambition of adopting digital-first initiatives in the health and wellness market, Jain left his position in January 2025. Additionally, he served on the executive committee of Zydus Wellness.

Prior to joining Zydus, Jain spent more than 12 years working for Reckitt Benckiser, where he held a number of executive positions, such as Head of Veet for Developing Markets and Global Brand Director (Pest Control). throughout these positions, he oversaw strategy and P&L delivery throughout South America, Africa, the Middle East, and Asia. He also launched campaigns that broke records and managed over $200 million in revenue.

Jain was hired by HoABL at a time when the business is actively growing its presence in the digital-first land purchasing market. HoABL is well-known for redefining land ownership for modern investors and has made significant investments in product, technology, and brand innovation.