Within the three days of pre-launch, leading Real Estate developer DLF has sold more than 1000 luxury housing units that are part of its recent offering Privana South in Gurugram for Rs. 7200 crore. During the regulatory filing, DLF announced this pre-launch sale during the regulatory filing.
Spread across about 25 acres (about 10 hectares) in Sectors 76 and 77, Gurugram, this luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase, the company said in a regulatory filing.
The project Privana South spread across about 25 acres (approximately 10 hectares) in the sectors 76 and 77, Gurugram. In the year 2023, the company had launched a high-rise luxury housing project ‘The Arbour’ after almost a decade that had witnessed pre-formal launch sales of more than Rs. 8,000 crore.
Before the official launch of the project, it was sold out. Across seven towers, the enclave includes 1,113 luxury residences across seven towers. These would be 4 BHK apartments & penthouses.
Bounded by highly-developed infrastructure, including offices, schools, 5-star hotels, and golf courses, the project is deliberately located near the convergence of Southern Peripheral Road, NH-48, NPR and CPR. It offers quick accessibility to key city hubs and beyond.
On dealing with this, Aakash Ohri, Joint Managing Director & Chief Business Officer, DLF Home Developers Ltd says, “DLF Privana South is the latest addition to our esteemed portfolio of luxury residences. The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury aparments & developments by DLF, delivering the highly aspirational DLF lifestyle. To discourage bulk bookings, each buyer was allotted only one unit, with about 25% of the sales coming from Non-Resident Indians (NRIs), and a booking amount of ₹50 lakh, as opposed to the industry standard of ₹10 lakh”.
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