Bengaluru based Kitchenware brand, Stove Kraft Ltd. has announced the opening of its 150th stores in Jaynagar. The company also secured the position of 'Retailer of the Year’ in the kitchen appliances category at the Asia Retail Congress, Mumbai.
It started its remarkable journey 15 months ago in June 2022, till now it has inaugurated more than 100 stores within September 2023. Lately, laying a milestone in the company's growing retail presence in India, it is embarking on its new journey towards 150th stores, giving employment to more than 350 people.
The company declared that it has bagged the prestigious Global Award for Retail Excellence, Stove Kraft Ltd., a modern cookware and lighting solutions player with 1,000+ products under its belt, said in the race to the podium, it faced intense competition from prominent brands. Stovekraft, however, emerged triumphant, securing the coveted title of 'Retailer of the Year' in the Kitchen Appliances category in an exclusive event organized by Asia Retail Congress in Mumbai recently.
These two events marked the significant moment in the company's growth journey and stressed on its dedication to empower and support the Indian workforce. By extending its retail footprint into tier 2 and 3 cities, the company has employment opportunities in cities beyond metropolitan areas and increased accessibility of innovative kitchen essentials to all. At the same time, the award is a declaration of its efforts to make cooking a joyful experience for everyone.
commenting on the success of the brand,Mr. Rajendra Gandhi, Managing Director, Stove Kraft Ltd., said, "We are thrilled at expanding the reach of our range of kitchen essentials closer to consumers across cities in both metro and non-metro areas. Through this effort, our focus is to create numerous job opportunities, support local talent, and contribute to the overall economic growth. At the same time, winning the Global Excellence Award 'for Retailer of the Year' is a testament to our relentless dedication to delivering exceptional products and services to our valued customers."
The Centre for Monitoring the Indian Economy (CMIE) expressed that, the overall unemployment rate in India is 7.95 percent as of July 2023. As businesses expand, they act as catalysts for employment, providing new opportunities to individuals across regions. As the nation is heading towards empowering women in the workforce, Stovekraft has been consistent with initiatives to provide skill development to women and make them an important part of the company's workforce. Currently, 80 percent of Stovekraft's workforce is women.
Stovekraft had earlier rolled out an exclusive franchisee opportunity for women with zero capex investment which is helping the women to be self-sufficient. This initiative received a good response and more than 500 women entrepreneurs applied for the opportunity.
The company has expanded its presence and situated in Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Kerala and New Delhi. The brand recently expanded in the North Indian market, with currently 4 stores in New Delhi. Next they are planning to step into the West Indian market with continuous innovation, ensuring cutting-edge and reliable kitchen solutions to its valued customers.
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