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Firstchoice Speciality Chemicals: One-stop Shop for All Construction Requirements, From Foundation to Finish

Debajit Chattopadhyay
Founder & Managing Director

Despite the huge slowdown caused by the covid pandemic, the construction and infrastructure ecosystem in India has shown great perseverance and re-emerged to its old glory in recent times. While the numerous infrastructure development programs from the government such as PM Gati Shakti National Master Plan, Bharatmala Pariyojana, National Infrastructure Pipeline and UDAN have been some of the key factors driving this industry growth, the increased urbanization has caused a huge spur in residential real estate country-wide lately, adding further fuel to the construction industry. As a result, there has been a huge demand for quality construction and building materials today.

If recent estimates from Statistic are to go by, the hardware and building materials market in India is expected to generate revenue of $160.9 billion in 2024, which is further projected to grow at CAGR of 1.64 percent through 2028. Standing tall in such a dynamic and hypercompetitive market landscape through its vast industry experience and ability to cater to diverse customer requirements is Firstchoice ReadyMix Concrete and Firstchoice Speciality Chemicals.

Headquartered in Kolkata, Firstchoice is the brainchild of Debajit Chattopadhyay, Founder & Managing Director, who incepted the company with a vision to provide top-notch quality and innovative construction materials to the customers.

“A Civil Engineer by profession, I have worked in the construction and infrastructure industry for 23 years with companies such as Obayashi Corporation, Larsen & Toubro, and Lafarge. Owing to the vast experiences that I had garnered over the years, I decided to start my own firm and established Firstchoice in 2014”, says Debajit Chattopadhyay.

Exquisite Range of Products to Choose From

As an expert building materials firm, Firstchoice Group offers products under two major categories, namely ReadyMix Concrete and Construction Chemicals. Some of the major products that it offers under Construction Chemicals include Admixtures System, Waterproofing, Grout and Anchors, Repair & Restoration, Flooring & Coating, Adhesives & Sealants, Tile Adhesive & Grout and many others. Keeping in mind the varying climate conditions especially in a country like India, the company ensures that each of its products are compliant with international standards such as IS, ASTM, EN and ANSI, making them durable in all weather conditions ranging from very cold environments to very tropical environments.

“At Firstchoice, we are committed to manufacturing quality products and provide timely technical support to our customers by producing the most durable and sustainable product for construction and non-structural installations. As one of the most reputed names in the industry today, we have a wide selection of materials that can be used for home improvement projects of any size or scope. Every product that is required for a building construction, we provide it all, right from foundation to finish”, adds Debajit Chattopadhyay.

Quality, Innovation & Customer-centricity – The USP

Always prioritizing client satisfaction above everything else, Firstchoice is always ready to go that extra mile to ensure that its customers get nothing short of the ‘best’ in terms of service quality. Thus, whenever a client approaches it, the company’s team of experts meet the designer/architect, understand the

kind of solutions they’re looking for, accordingly formulate a specification with the materials that it provides which can be included in their designs. This way, the company handholds its customers right from the design phase to the final delivery of the project.

Going a step further, Firstchoice Speciality Chemicals is not only ISO 9001 certified for its quality, but also complies with ISO 14001 certification standards for its environment management systems and all the RMC plants are certified by the Quality Council of India (QCI). Additionally, keeping in mind the increasing shift of consumers today towards sustainability, the firm not only replaces cement with byproducts such as fly ash or GGBS, but every packaging material that’s used for its construction chemicals are produced using recycled materials.

“My 32 years in the construction industry has taught me that constant research and innovation is the only way to achieve a sustained growth in the market. Thus, we regard innovation as the core value of our company and are always on the look-out for new advancements or industry trends by attending numerous conferences, seminars and exhibitions across India and abroad. Our primary objective is to understand the customers’ requirements, provide quality products using the latest technology, and ensure customer satisfaction by optimizing the processes and cost of their construction. Most importantly, we stick to our business ethics and make sure to deliver whatever we have committed to our customers”, Debajit Chattopadhyay further explains.

Exploring Beyond Horizons

With such industry-benchmark practices at hand, Firstchoice group has managed to achieve strong foothold in the eastern India region and grow into a ₹500 crore turnover company within just 10 years of its inception. Going forward, the company has aggressive growth plans in other parts of India and aspires to become a ₹1000 crore company by 2027. While it is already exporting products to neighboring countries such as Nepal & Bhutan, Firstchoice plans to start exploring business opportunities in the Southeast Asian and Middle- East countries in the near future. Overall, this distinguished conglomerate envisions positioning itself among the top-5 construction chemicals companies in India in near future.

Despite the huge slowdown caused by the covid pandemic, the construction and infrastructure ecosystem in India has shown great perseverance and re-emerged to its old glory in recent times.

About Project- Firstchoice Speciality Chemicals

About Amenities- Firstchoice Speciality Chemicals

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