Sajjan Dokania
Managing Director & Chairman
The furniture sector in India is a highly fragmented one which still remains largely unorganized. However, with the growing penetration of e-commerce, major players in the industry have been propelled to reach out to more convenience-oriented processes for purchase. Today, customers desire a hassle-free purchase experience, with room for customization, and eco-friendly products, made out of high-quality specialty materials, crafted with sustainable practices, into designs and aesthetics that are trendy, global, and timeless.
While many big players in the industry find it challenging to fit the bill, while maintaining a broad variety of products, and catering to a diverse audience, Durian stands out as a one-stop shop for all kinds of furniture pieces. Dedicated to transforming spaces into beautiful and comfortable havens, the company, with a legacy of over 40 years, and a Pan-India presence, is taking the sector to a new level.
Complete Furniture Solutions
A thriving furniture empire today, Durian’s journey started in 1981 as a wholesale and trade business of plywood, plunging into furniture in 1985, inspired to transform spaces into beautiful homes and offices. Starting with importing furniture, the firm forayed into establishing its own manufacturing facilities, gaining greater control and manufacturing its own ergonomic sofas, beds, tables, and chairs, representing true Durian features. The firm has recently expanded into premium office desk and shelving systems and served several big and small turnkey projects.
From sofas and dining table sets, to entire bedrooms, Durian’s comfortable bestsellers are designed for every space. Durian’s range of offerings include classic to contemporary design, made to suit diverse preferences
and styles featuring classic tufted seating, multi-functional recliners, upholstered beds, and living room tables with versatile storage options.
The company stands out for offering an exceptional 5-year warranty, unlike any other player, in addition to hassle-free delivery services, no-mess installation solutions, and exciting offers to get the right furniture at the best prices, all year round. With such diverse and complete solutions, Durian has become a benchmark in the industry, and a reliable firm, which has enabled it to expand its presence through 55+ brick and mortar stores across India, and 1000+ furniture designs, built to last.
“At Durian, we believe in passion, partnership, and innovation. We dare to dream, and always aim higher. We work as a team with mutual trust and shared accountability towards a common goal in a collaborative environment, to meet the needs and expectations of all stakeholders. We always stand behind our promises and act with complete integrity. Moreover, we are constantly seeking to exceed our best, with creativity and imagination. By challenging our perceptions, we gain fresh perspectives and new ideas that inspire innovation, drive sustainable efficiencies and deliver superior product offerings”, shares Sajjan Dokania, MD & Chairman, Durian Industries.
Established as a client-centric firm, the company recognizes the popularity of custom-made furniture in today’s time, and offers over 45 customizable color options in leather, leatherette, and fabric upholstery. Moreover, it has established an extensive 4-step easy customization process with which customers can curate innovative furniture pieces that perfectly reflect their unique sense of style. Aligned with this objective, the company also strives to stay ahead of industry innovations and advancements, to provide the kind of solutions that are best-in-class, at all times.
What sets the firm apart, beyond its helpful solutions, is that it only uses high-quality materials. Kiln-dried solid wood, which makes it ideally suited for Indian weather and does not warp or bend, and low-VOC PU polish on finished pieces that keep the breathing air safe, are just some of the steps Durian takes for enhancing the quality of its products.
In addition to these, the products also undergo a plethora of quality checks, which ensure that every product lasts a very long time.
From sofas & dining table sets, to entire bedrooms, Durian’s comfortable bestsellers are designed for every space
Future Roadmap
Durian’s journey has been powered by Founder Sajjan Dokania, who embarked on this path with a vision of making spaces beautiful. Under his leadership, Durian has grown from scratch to strength with 8000 dealers, 9 manufacturing units, a central warehousing and logistics arm enabling the company to deal with customers and clients across the country. With a young motivated team of professionals Durian has forayed into selling products online while its projects arm has completed over 8000 projects across India having worked with some noteworthy companies in the government, private sector and media. The world class furniture is backed by certifications from the FSC, ISI and ISO institutes for their quality and comfort.
With decades of experience, exceptional knowledge and expertise, and a young and dynamic team that is dedicated to pushing the boundaries, Durian outshines competitors as a pioneer in crafting luxury home furniture for modern Indian homes. As the firm plans for its future expansion, it is committed to fulfilling its goal of becoming the top interior solutions provider in the nation. For this, the firm is planning to focus on both its products and services, as well as its online presence and performance.
Through these concerted efforts, the team at Durian stands poised to achieve its goals and even more recognition in the coming years.
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