Grasim Industries Introduces 'Birla Opus' as the Name of the Brand for Its Decorative Paints Venture

Grasim Industries Limited, a prominent company within the Aditya Birla Group, has officially revealed the brand name for its upcoming paints business as 'Birla Opus.' The market debut of Birla Opus is slated for Q4FY24, and it promises to offer a comprehensive range of high-quality products within the decorative paints segment. Kumar Mangalam Birla, Chairman of the Aditya Birla Group said, "Our entry into the decorative paints sector represents a strategic portfolio decision that enables us to enter a high-growth market and expand our presence in India's dynamic consumer landscape. Our paints business will leverage the strength and trust associated with the Aditya Birla brand. Over the past few years, the company has diligently laid the groundwork for a successful business launch. We aspire to establish ourselves as a profitable No. 2 player in the years to come, and the announcement of our brand name is the initial step in this direction."

In anticipation of the launch, Grasim has effectively conducted pilot programs for pioneering painting services in key metropolitan areas and introduced a range of imported wood finishes. Furthermore, an advanced Research and Development (R&D) facility has already been established in Maharashtra. Grasim had previously committed a substantial investment of Rs 10,000 crore toward the establishment of its paints business. The company's state-of-the-art manufacturing facilities, strategically located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will collectively possess a total capacity of 1,332 million liters per annum (MLPA) to cater to demand centers across the nation. The current estimated valuation of India's decorative paints industry stands at Rs 70,000 crore. This industry is experiencing robust double-digit growth year-on-year, driven by escalating consumer aspirations and the government's impetus towards achieving 'Housing for All.'