Boutique Hotels: Uplifting the Standards of Architecture

Whenever we talk about a vacation the first thing comes to our mind is the staycation or the place for staying, during the vacation. Hotel industry is one of the luxurious and profitable businesses of all the time with recent profit percentage of 25-40 percent EBITDA margins. With the passing time there has been a sea change in the concept of hotels, as hotel industry is mainly service oriented industry so customer satisfaction is the top most priority in the list. Hoteliers have to work round the clock to maintain their position in the business.

As new technologies are booming every now and then, hotels have to cope-up with the new trends otherwise their graph will show a downward path. After the thrashing effect of the pandemic this industry came to a standstill as everybody was celebrating quarantine sticking to their dwellings.

After 2021 people started moving around and from then the graph of the hotel industry started shinning.

In this corporate world where people needs to sit long hours in their offices, they always desire for an escape from this time-poor life and take the best use of their vacation staying in luxurious hotels which is idyllic in nature having all the facilities one needs for a lavish stay. Where the luxury comes with exclusiveness being in the lap of nature nobody asks for more. Here the concept of boutique hotels comes into play. Boutique hotels are the one-stop solution for your gateway to the kingdom of utmost comfort with lavish life.

Historical Background

The concept of boutique hotels appeared back in 1980s in the paramount of European and American cities like London, New York, San Francisco, and Italy. Eminent hotelier Ian Schrager and his business partner Steve Rubell first used the term ‘boutique’ with hotel. They compared the high rise hotels with departmental stores while their Morgans Hotel in New York was very creative and innovative at the same time it offered all the comforts with luxury touch. After this success, the luxury Hoteliers started introducing some luxury brands in their hotels to use the expertise of those brands in profit making. Collaboration of luxury brands with luxury hotel chain gave both the businesses a little bump which brought them lucrative profit.

Why the Boutique Hotels are so special?

Boutique hotels are one-of-a kind in the hotel industry with its various distinctive features such as-

• Mainly boutique hotels are small with 10-100 rooms for accommodation.
• It is basically theme based using top luxurious brands around the world.
• The structure of boutique hotels is also unique as they are exclusively designed by expert architects with lavish interior designing.
• They offer all the urban comforts and pleasures wrapping in the sweet essence of green environment.
• They offer top-notch amenities like Smart TV, AC, private fridge, hair dryer and electric kettle with tea & coffee kit.
• The services are customer centric, like they can serve you exactly just the way you want, their offerings are not like the other hotels where you have to choose from their list of services. They always offer complimentary breakfast with room booking.
• Such hotels are often pet-friendly having separate gardens for them to have a walk with dispensary for pets.
• Each room has their own debonair style of art and interior designs, starting from the orientation of the furniture, position of the balcony, bathroom all are unique.
• Boutique hotels provide primary health care facilities.
• The boutique hotels are situated on and around the major metro cities so that the people can avail the luxurious staycation of the boutique hotel easily.
• The boutique hotels leverage chic style of architecture harnessing the nature to enhance the beauty of the place. Most of these hotels have Biophilic style of architecture where they use plants, trees and gardens to magnify the effect of the luxury being in the lap of serene nature.
• They serve local cuisine in a sophisticated style. Apart from it all the other famous cuisines are available on order.
• You can have access to gym, yoga, private swimming pool, spa, private bar, first class linen, luxurious tubs with Jacuzzi.
• In the beach boutique hotels they mandatorily offer various water sports.
• All the top-notch services are just a call away.
• Last but not the least these boutique hotels provide you high level of privacy that you need in a vacation.

After the success of boutique hotels the famous hotel chains started converting their hotels into boutique version. A hotel can’t get transformed into a specialized hotel like this only by charging high amount to its services but it has to offer such unique facilities keeping in mind the aesthetic side of the place. Now in this age of social media the craze for spending relaxing nights at such boutique hotels is bulging day-by-day. It’s not always necessary that you have to be spendthrift to stay at such hotels. Many boutique hotels are cost-effective too, using the local products to build such hotels with a touch of uniqueness offering all the needed facilities on time.

So, the success mantra of this industry lies in the theory of selling the right room to right person at the right time. International as well as sustainable and unorganized brand’s products are offered which the travellers are buying as souvenir for their acquaintances. In this way such brands are meeting high demands and simultaneously they are gaining popularity.

To conclude, boutique hotels are the one-stop center for comfort, luxury, aesthetic and chic style with a flavor of raw and rustic nature, If you are looking for such sumptuous pleasure then it is for you.