The newest collections in women’s clothing, accessories, and home furnishings consist of a blend of traditional craftsmanship and modern design. Shirts, dresses, and kaftans are among the casual yet elegant items in the Cinnamon collection that are meant to add flair to regular outfits. The Chinar line features elaborate designs influenced by India’s rich textile legacy for semi-formal elegance. The collection also includes artisanal accessories that combine functionality and style, such as jewelry, shoulder bags, and potlis. Luxurious bed-coverings, cushions, table linens, and napkin ties are also available as home decor items.

What differentiates Shades of India from other competitors in the industry is its commitment to turning home linens into pieces of art. In contrast to traditional textiles, its products are created using a distinctive, creative style that infuses each piece with imagination and care. In contrast to other brands that specialize in weaving, printing, or embroidery, the brand uses a technique called manipulation to create three-dimensional effects. Every item in the house serves a practical purpose and makes a statement due to the creative design and emphasis on texture. The company’s products attract clients looking for unique, premium textiles because of its commitment to artistic excellence.

Shades of India relentlessly upholds its basic principles while promoting Indian textiles internationally. “We have gained a devoted following and widespread respect as one of the best textile companies. Our passion for textiles and carpets fuels our enthusiasm for the industry, reinforcing the authenticity and heritage of our brand”, adds Mandeep Nagi, Co-Owner & Design Director, Shades of India.

The Power of Customization

Shades of India has developed a devoted clientele through customization to improve its products and services. The company has a dedicated division that works only on custom interior projects, developing solutions for whole houses. Every item, from specially made curtains to personalized bed linens and cushions, is painstakingly made to match the client’s vision while fusing Shades of India’s distinctive design philosophy.

“We believe that customization strengthens the bond between the customer and the brand apart from creating one-of-a-kind products. The pride and sense of ownership that come from knowing their textile pieces are all theirs attracts customers”, asserts Mandeep.

Shades of India not only meets but surpasses client expectations which favors customer loyalty and sales growth by catering to personal tastes and producing unique products. Business growth has been significantly fueled by this strategy, demonstrating the effectiveness of personalization as a tool for retaining and satisfying customers.

The company also prioritizes client feedback and promotes a decentralized, transparent strategy that facilitates direct communication. Teams receive effective customer service training, and clients know they can speak with the founders directly about any feedback, good or bad. Customers are very comfortable and trusting of this degree of accessibility, which makes them feel heard and appreciated. In addition to solving problems quickly, this feedback system promotes ongoing product and service improvement, increasing customer loyalty and long-term company growth.

The Way Ahead

Shades of India has big plans for the future. The company wants to grow its retail footprint by opening new stores and an experiential center. “The objective of this initiative is to give customers a distinctive shopping experience. We have plans to expand to other cities throughout India and our experiential center will initially be established in Delhi with the goal of improving customer engagement and brand accessibility”, concludes Mandeep.