Longitude

Naman Dadoo, Managing Director, Dadoo Ceramic

Dadoo Ceramics: Crafting A Legacy In Tableware Craftsmanship

Today, running a successful business is beyond selling. It is about leaving a lasting positive impact on customers and the environment. Prioritizing customization to satisfy customers, and upholding sustainability to protect nature; are equally crucial. Dadoo Ceramics is perfectly balancing both of these aspects and leading the Indian tableware manufacturing segment with a legacy of five decades.

Founded in 1972 by S.P. Dadoo and Hari Dadoo, Dadoo Ceramics began as a small pottery business in Khurja, India. Initially focused on trading handcrafted vases, the Dadoo brothers soon ventured into manufacturing, setting up their small pottery unit in 1974.

Their journey from traders to manufacturers was driven by a desire to innovate and bring new designs to the market. By 1990, it had expanded its production to include stoneware and bone china products, becoming one of the country’s pioneering manufacturers in this space.

The company has pioneered the use of high-fired ceramics, ensuring that its products are lead-free, cadmium-free, microwave-safe, and dishwasher-safe. By firing ceramics at temperatures as high as 1200 degrees celsius, Dadoo Ceramics produces durable, safe, and aesthetically pleasing tableware that meets international standards.

The company collaborates with leading international testing laboratories like SGS, Bureau Veritas, and others to ensure its products consistently pass rigorous safety and quality tests. It is known for its ability to create new shapes, sizes, colors, and designs, keeping pace with evolving consumer preferences.

Dadoo Ceramics: Crafting A Legacy In Tableware Craftsmanship

Whether it’s a new collection of dinner plates, serving bowls, or coffee mugs, Dadoo Ceramics’ products are designed to enhance the dining experience and add a touch of elegance to any setting.

A Global Footprint

Dadoo’s journey is one of passion, tradition, and excellence. So far, the company has established a strong presence in both domestic and international markets. The company proudly serves high-end domestic retailers such as Shoppers Stop, Fab India, and Home Center, supplying them with exquisite tableware. In addition to the domestic market, it exports its products to prestigious clients across Europe, America, and Russia, including Ofelia Homes (Spain), Sugar Boo and Company (USA), Creative Cooperation (USA), and Artefact (Russia). These partnerships are a testament to the brand’s ability to meet the diverse needs of customers around the world.

Handcrafted & Customized Excellence

Unlike mass-produced ceramics, Dadoo Ceramics takes pride in its handcrafted approach. Each piece is meticulously crafted by skilled artisans, who shape, finish, and color the products by hand. This manual process, combined with high-temperature firing, results in tableware that not only meets but exceeds the client’s expectations.

The company’s mission is to cater to every sector where ceramics are used, from home and kitchen to hotels, restaurants, and the catering industry. The brand envisions creating products that are suitable for every segment, continually pushing the boundaries of design and functionality. With a legacy rooted in tradition and a future focused on innovation, it is poised to grow as a leader in the global tableware industry in years to come.

The company has redefined the tableware sector by reversing the conventional business model, putting the customer’s preferences at the forefront of their production process. The brand’s core philosophy revolves around customization, allowing customers to shape their tableware to match their tastes and requirements. “Whether it’s a restaurant looking for unique dinner plates or an individual seeking personalized coffee mugs, Dadoo Ceramics is dedicated to delivering products that embody the client’s vision. This customer-centric approach not only leads to higher satisfaction but also fosters strong word-of-mouth publicity, driving continuous growth and demand”, shares Naman Dadoo, Managing Director.

Dadoo Ceramics integrates technology into its manufacturing process, drawing inspiration from global leaders such as China factories. By adopting and adapting technological advancements, it enhances production efficiency while maintaining the artisanal quality that sets its products apart. The brand recently achieved a significant milestone by replicating the iconic (made in china) red mug, a project that spanned three years due to its technical challenges. This achievement exemplifies the focus on innovation and quality, even in the face of complex manufacturing processes.

In today’s times the brand is aware of its environmental responsibilities, ensuring that its products are eco-friendly from production to disposal and stopped manufacturing bone china, which contains animal bone and lead. Dadoo Ceramics focuses on stoneware and upcoming porcelain ware, which are free from harmful materials. The company’s sustainable approach extends to its packaging, where it exclusively uses brown corrugated boxes and waste paper, avoiding environmentally harmful materials like thermocol and bubble wrap.

Market Position & Future Vision

Dadoo Ceramics has firmly established itself in the B2B market, supplying to high-end hotels, restaurants, and retail brands with custom-designed tableware. However, it is looking for expansion, with plans to launch its own line of branded products under its label. This shift will see the brand transition from solely B2B operations to include B2C, targeting high-end markets in major cities across India. In the future, the firm envisions expanding the production of porcelain ware alongside its core stoneware products.

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