The German global zeitgeist and purpose brand BIRKENSTOCK is expanding its presence in India. Celebrating 250 years of custom in shoemaking in 2024, BIRKENSTOCK has its eyes immovably set on the future and opens its most memorable leader store in Mumbai, the monetary capital of the nation, denoting its obligation to the area.
An oversized replica of the original BIRKENSTOCK footbed, crafted by local copper artisans, takes center stage in the store design, following the brand’s core values of function, quality, and tradition.
Spreading more than 1,600 square meters, the leader store is an agreeable combination of contemporary plan and conventional Indian legacy.
The store’s design incorporates brass, a locally produced material used in city life and drawing inspiration from India’s rich cultural tapestry.
It is joined with normal materials like plug, jute, and cowhide, the legends of the notable BIRKENSTOCK items and the first BIRKENSTOCK footbed, the core of each and every BIRKENSTOCK, made to enable all individuals to stroll as nature planned.
The Gateway of India and traditional structures like Mandaps and Charpai-Jhulas are further sources of inspiration for the interior design, which seamlessly combines BIRKENSTOCK’s global identity with local influences.
The most recent Spring/Summer 2024 collection is on display in the store. It includes new styles and materials as well as updated versions of the most well-known silhouettes like the ARIZONA, BOSTON, GIZEH, and MADRID. It also offers limited-edition designer collaborations and highly sought-after drops from the brand’s creative studio and premium brand “1774,” making it the only store in India.
Speaking to this launch, Jens Hattab, Regional Managing Director, Middle East Africa India at BIRKENSTOCK says, “We are thrilled to announce the opening of our first flagship store in India, marking a significant milestone in our commitment to the Indian market,” says “This store opening coincides with our 250th anniversary in shoemaking, a testament to our enduring heritage and constant innovation. India is a dynamic market with ever-growing appreciation for quality and comfort, and we see immense potential for BIRKENSTOCK’s continued expansion here. This flagship store will serve as a platform to showcase our latest collections, the alluring 1774 drops and connect with our Indian customers on a deeper level.”
Similarly, Vinay Bansal, Managing Director of BIRKENSTOCK India says, “The opening of our first BIRKENSTOCK flagship store, in India is a landmark moment for us. The love for BIRKENSTOCK in India has been truly inspiring. We’re witnessing a passionate and ever-expanding consumer base who value not only the comfort and quality of our footwear, but also the brand’s commitment to heritage. This motivates us to continuously innovate and deliver exceptional experiences that resonate with our community”.
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