including roti makers, heavy duty mixer, grinder, blenders, stick blenders, nutri blenders, rechargeable blenders, and garment steamers, among others. Moreover, Libra is the first company in the Indian markets to introduce an air fryer with a glass bowl, that offers visibility of the food as it is being cooked, allowing users to get better control and desirable results.

“India is a large country with diverse tastes due to its demographics. We offer our appliances accordingly in various sizes and colors to suit the entire population. By offering a wider choice to the customers their connection with the brand increases and thereby improves the brand value and profitability of the company. Our electric pressure cooker has changed the way of cooking and our commercial blender is making its way in every commercial kitchen in coffee shops to large restaurants. The slow juicers have changed the perception of high yield and enriched juices”, shares Nimesh Shah, Founder, Libra Appliances.

However, the comprehensive product range is not the only element that sets the firm apart in this industry. Libra Appliances’ stringent quality assurance measures along with its emphasis on customer satisfaction through post-sales services. The company has implemented a thorough quality management system and continuous improvement initiatives, which help in ensuring that every single appliance that rolls out of the brand’s facilities meets the prerequisite performance criteria.

Libra Appliances places equal importance on delivering exceptional customer services, which strengthens its position as a reliable brand, dedicated to fostering long-term relationships with clients. Investments in advanced technologies along with the impetus on finding and training skilled personnel enable the firm to achieve its goals of excellence and innovation, thereby maintaining a competitive edge in this high dynamic market. In addition to offering these advantages, the company also offers fair and competitive pricing, which, for a price sensitive market such as India, is an added bonus, attracting more clients towards the brand.

“As we have observed, the modern generation has various needs which are the root cause of the thrust on innovation that we see today. Sometimes convenience, sometimes health benefits, and other parameters, all need to be met. Now, we do meet these demands by introducing modern age appliances. The current generation is much more educated and they easily understand the difference in the product and its features, and thereby the prices. As such, if we are offering them modern and smart features in our products, with which, they are bound to get satisfied”, adds Nimesh.

Journey and Future Roadmap

Libra Appliances’ journey started with the ambition of Nimesh Shah, who ventured into this domain after completing his post graduation degree in marketing. Bringing experience of over twenty nine years in the industry, he has witnessed first hand the immense transformations that the home appliances sector has gone through, and the changing market dynamics which shape consumer demands. Leveraging his experience in both the domestic as well as international markets, he is driving the company towards greater heights of success through strategic measures.

As he envisions the path for the company’s future growth, he is dedicated to enhancing Libra’s offerings, promoting transparency in the highly unorganized Indian marketplace. A D2C brand with the aspiration of becoming a part of every Indian kitchen, the company is investing heavily into the development of more modern age appliances, with several products such as a new line of coffee makers and kettles in the pipeline. Through these innovations, Libra Appliances aims to become a leading name in the highly competitive home and kitchen appliances domain, and a name synonymous with trust.