To ensure a seamless installation process, Finolex provides free installation by company-managed technicians.

Along with these, the company has also launched advanced Touch Switches, where homeowners can control & access through remote via voice control and virtual assistants. These switches are customizable and configured with existing devices and systems based on the consumer’s unique needs. These smart and stylish switches feature advanced technology and design, aim to enhance the aesthetics of any home, while delivering convenience and security for its customers.

“Our aspiration to be the prime choice for smart home automation products stems from our unwavering dedication to innovation, quality, and customer satisfaction. We prioritize understanding the needs of our customers and delivering products that are not only technologically advanced but also offer practical solutions for modern living.

With this goal, we have redefined homes with the introduction of smart locks and smart switches which represent a significant leap towards creating a more connected and efficient future for our customers, reflecting our dedication to innovation and excellence in the home automation space”, shares Amit Mathur, President-Sales & Marketing, Finolex.

Across its offerings, whether pertaining to smart home automation or otherwise, the company stands out for its meticulous focus on quality and effectiveness. These two pillars have led to the firm’s remarkable success as India’s largest cable manufacturer. To ensure pristine quality, the company subjects its products to a series of rigorous tests, designed to ensure the products adhere to international standards. Along with it, Finolex’s exclusive R&D capabilities, its world-class manufacturing facilities spread across Pune, Goa, and Roorkee, complete with the most high-tech equipment, help ensure its products surpass expectations.

In addition to providing unmatched product range and quality, the company’s growth can be attributed to its agility to respond to consumer needs. Embracing cutting-edge technologies and consumer trends, while dedicating its operations to the pursuit of continuous improvement, the company offers tailored solutions, not only attracting new customers, but also building a loyal customer base. The customization capabilities have also allowed the firm to differentiate its products, gaining a significant edge in the intensely competitive market.

Future Roadmap

Starting its journey in 1958, Finolex made its public debut in 1983, from there the company has covered a very long path to success and achievement. Overcoming innumerable challenges on the way, it has only emerged stronger as a reckoning force, poised to lead the charge of the sector by innovating, growing, and evolving with the times. Committed to continuing on this journey with the same attitude, the firm has ambitious goals for its future growth. “Our vision is to continue being a market leader in the cable industry, driven by a relentless pursuit of innovation and excellence. We aim to set benchmarks in quality and customer service, ensuring that our products not only meet but surpass the highest standards in the industry”, adds Amit.

Aligned with this vision, the company’s strategies are, to expand its product portfolio with inventive solutions, including a new range of water heaters and fans. In the coming years, the company aims to add product l i n e s , identify new markets to penetrate, for which it is taking measures like appointing dedicated personnel to oversee its expansion plans.

Moreover, the company aims to increase its reach into the interior markets, by ensuring its products & solutions reach every household, improving lives, and increasing the brand’s awareness and visibility. Lastly, the firm has elaborate plans to strengthen its brand presence, through targeted marketing campaigns designed to elevate its standards as an industry leader and innovator. With eyes set on the target of becoming a leader in delivering home solutions and more, Finolex is gearing to increase the heat in the smart home segment.