Sony India has introduced the new BRAVIA XR MASTER Series A95L OLED TV, equipped with a Cognitive Processor XR and a new OLED panel. This TV is available in two sizes: 164 cm (65 inches) and 139 cm (55 inches). Sony’s BRAVIA XR TVs utilize the Cognitive Processor XR to mimic human perception, providing an immersive viewing experience. It enhances depth, contrast, and colors while upscaling content to near 4K quality. The XR OLED Contrast Pro optimizes the OLED panel for vivid colors and offers 200% more color brightness than regular OLED TVs.
The XR Triluminos Max provides a broad color spectrum, and XR 4K upscaling reduces noise. The OLED XR Motion Clarity feature minimizes blur in fast-paced scenes. HDMI 2.1 supports 4K at 120fps, VRR, ALLM, and Auto HDR Tone Mapping, with customization options that are gamer-friendly.
The BRAVIA CORE app offers access to new releases and unlimited streaming. Adaptive ambient lighting and Acoustic Surface Audio+ enhance the viewing experience. The TV also features Google TV integration with Voice Assistant support, Apple Home Kit, and AirPlay for simplified content access. The A95L OLED TV comes with XR Surround and Dolby Atmos features. It adjusts brightness and sound according to room conditions, offering two placement options (Front and Back). The remote includes quick app access buttons. In terms of sustainability, the TV incorporates recycled materials and reduced packaging.
The 55″ model, XR-55A95L, is priced at Rs. 3,39,990, while the larger 65″ model, XR-65A95L, comes with a price tag of Rs. 4,19,990. For a limited time, Sony is bundling BRAVIA Cam with the purchase of these two TVs. The Sony BRAVIA XR MASTER Series A95L OLED TVs, available in two sizes, are now available for purchase at Sony authorized distributors across India, including online and offline stores.
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