Panasonic Life Solutions India a leading diversified technology company, unveiled its latest line-up of Made-in-India refrigerators. The new range of refrigerators, under Panasonic’s proprietary Prime Convertible series, comes with higher capacities and upgraded features like a bottom-mounted freezer where the freezer compartment is situated at the bottom of the refrigerator offering convenient storage and easy access to vegetables and fruits in the fridge compartment. The new Prime Convertible bottom-mounted refrigerators are available with net capacities of 401 and 357 litres at a starting price of INR 55,490. In addition, Panasonic has also launched a budget-friendly 260-litre frost-free refrigerator with an accessible price point starting from INR 23,490. The new range is available across all Panasonic brand shops, Panasonic’s D2C platform and major retail outlets across the country, and popular e-commerce portals.
The new bottom-mounted range comes with an electronic display and control panel for easy operations and a special Prime Fresh Zone in the fridge compartment. It has flexi expandable storage that can convert both prime fresh zone and the freezer into fridge mode increasing the storage space for vegetables and food items. Its Flexi multi-mode operation gives the convenience of running two Prime Fresh modes simultaneously in the Prime Fresh Zone and Freezer thereby saving more time.
Commenting on the launch Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, “At Panasonic, we develop products in line with consumer insights and our latest syndicated survey highlights that among those who are facing concerns with their refrigerator, 92% have claimed difficulty in storing food for longer duration followed by 86% of them being worried about food not being able to retain nutrients. Among the Indian consumers who are facing issues related to defrosting, 58% of them are concerned about the loss of taste, nutrients and freshness and are facing difficulty in cutting frozen meat items. 54% also highlighted challenges related to de-frosting stored food. They are looking for refrigerators that enable them to store raw or cooked food items for a longer duration while retaining freshness, nutrients and lower time to defrost raw food products.”
“Based on the identified consumer concerns, we have engineered and designed our new range of refrigerators in India featuring our advanced proprietary technologies that alleviate the everyday hassle of our consumers. And I am delighted to share that these refrigerators have been manufactured in India, exemplifying Panasonic’s commitment to the Make in India agenda. With this launch we are aiming for a double-digit growth in the refrigerator segment in FY2023-24,” Mr. Fujimori further added.
In addition, the series features a premium finish and a new minimalistic design available in diamond black color. With AI Econavi technology and a 6-speed Inverter compressor, these refrigerators optimize the fridge temperature in real time by monitoring internal and ambient temperature, compressor rotation speed, and door open-close pattern. This efficient system saves up to 10% of energy while preserving the freshness and nutrients of the food. The AG Clean Technology ensures 99.9% bacteria and mold elimination, keeping the food fresh and healthy. It comes with a 3-year comprehensive warranty which is the highest in the Refrigerator industry and 10 years on the Compressor.
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