BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgerate GmbH, announces the launch of its new range of fully automatic All Round Care front load washing machines. With the launch of the All-Round Care Front Loading Washing Machine in India, Bosch continues its commitment to providing solutions that simplify everyday tasks and enhance the lives of its customers. Based on a understanding of the Indian consumer, this range of washing machines replicates the handwash-like care that every fabric deserves. Gentle as a feather, this washing machine promises the best of laundry care for clothes across categories with tangle-free, perfectly cleaned clothes. Additionally, offered and stain removal ability of the hand-wash laundry techniques in the washing machine to cater to a growing fashion and fabric-conscious consumer in India.
All-Round Care Front Loading Washing Machine boasts a range of industry leading features designed to simplify and enhance the laundry process. Every hi-tech feature is crafted to provide an laundry experience, delivering the quality of fabric care. It offers an array of washing options, right from SuperQuick 15’/30’ to Delicates Wash, deliver outstanding results for all types of fabrics and laundry loads. The program settings with Speed Perfect promise a wash cycle ranging from 38 to 60 minutes.
Saif Khan, MD & CEO, BSH Home Appliances, said, “At BSH Home Appliances, we aim to be a leader in customer centricity. We continuously strive to elevate our offerings, focusing on user-centric innovations that bring real value to our customers’ lives. It is a delight to introduce our new range of All Round Care Front Loading Washing Machine for Indian consumers. By harnessing the power of ‘Make in India,’ we have ensured that each innovation in the product caters perfectly to the dynamic Indian lifestyle.”
“With a strong emphasis on unmatched fabric care and cutting-edge technology, we are redefining the way you care for your garments, so you can shine in your festive best. We are confident that the advanced features and thoughtful design of our All Round Care Front Loading Washing Machine will add more cheer to festivities, making your celebrations even more special,” Khan added. In response to the growing demand for quiet and efficient wash cycles, Bosch has integrated its AntiVibration technology into the new washing machines. This technology has been designed to minimise vibrations during operation, ensuring silent wash cycles. By reducing disturbances, the AntiVibration technology enhances the overall user experience, while also contributing to a longer machine lifespan and superior washing results.
The innovation doesn’t stop there. Bosch’s AI ActiveWater Plus feature, another hallmark of the new washing machine range, utilizes intelligent sensors to adjust the water capacity according to the load size and fabric type. By optimizing water and energy consumption, the AI ActiveWater Plus feature contributes to reducing the carbon footprint of daily laundry activities. Additionally, the VarioPerfect technology also ensures improved energy efficiency and reduced washing time significantly. The product will be available at an price across all key metro and non-metro cities in the country. This launch will support BSH’s premiumisation strategy for India and will help the company strengthen its market share in the category.
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