Wonder Cement, one of the most prominent cement manufacturers in India, has announced that it will serve as the title sponsor for India’s tour of Sri Lanka, which will begin on July 27, 2024. After winning the historic T20 World Cup last month, India will be touring the Island nation. Wonder Cement also announced earlier this year that it would be partnering with the Indian Premier League as an Official Umpire as part of its strategy to increase the brand’s visibility through associating with sporting.
Founded in 2010, under the RK Group umbrella, Wonder Cement will be hoping to construct brand mindfulness and review through numerous enactments during the series and engage in with cricket viewers, a portion of these incorporate initiations during the National Anthem of praise before beginning of play, during the Batter’s entrance to the battleground as well as CSR exercises arranged around the series.
The brand’s logo will show up noticeably behind the wicket, on the stumps, and all through the border marking, ensuring greatest perceivability to all crowds.
The T20Is of the series will be played on July 27 at the Pallekele International Cricket Stadium, and the ODIs will be played on August 2 at the R Premadasa Stadium in Colombo.
Both teams will play in the series for the first time under their new coaches, Sanath Jayasuriya for Sri Lanka and Gautam Gambhir for India.
Expressing to this, Vivek Patni, Director Wonder Cement says, "This series marks the first time our brand will take up the Title sponsorship, we are looking forward to this historic moment for our brand to engage with cricket fans across the subcontinent. Cricket is the most loved game and attracts audiences across the country. We are looking to connect with cricket fans and increase visibility as well as build our brand presence through this platform. After our ground-breaking association with the IPL earlier this year, we are poised to captivate a dedicated cricket audience once more. This partnership also marks the launch of impactful CSR initiatives, Neev, solidifying our commitment to cricket with a cause like never before”.
Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket states, “Whilst thanking Wonder Cement for coming forward to be a partner of this series, I am confident that your brand will gain remarkable recognition in this region and even beyond”.
Similarly, Bhairav Shanth, Co-Founder ITW Universe notes “It is a matter of great pride for us to bring a brand like Wonder Cement on board as the Title Sponsor for this series and we are grateful for their trust in ITW to drive this association. I’d also like to thank Sri Lanka Cricket for their continued faith in ITW as we actively work towards creating path breaking partnerships like this one and push the boundaries’ and redefine what is possible in Sports Marketing, and in cricket in particular.”
Copyright © 2024 HomesIndiaMagazine. All Rights Reserved.
