After a long working day, looking for something relaxing to watch on Netflix has become a popular hobby of most Indian citizens. Into the market for more than 20 years, Netflix has become people’s go-to choice to unwind on a stressful day with a dose of entertainment at home. Yet, have you ever felt exhausted and yearned for something fresh and unique? If yes, we got you covered with the best free homegrown Netflix alternatives that offer a plethora of options, ensuring you’re never short of entertainment destinations to explore.
SonyLIV: With a strong focus on Indian content, SonyLIV is a Sony Pictures Networks India–owned over-the-top Freemium streaming platform. It offers a rich mix of regional shows, live sports, and movies that resonate deeply with Indian viewers. Unlike Netflix which tops in high-budget international originals and global content, SonyLIV serves people seeking culturally relevant entertainment. It also offers some premium content with affordable subscription plans including mobile-only options; making it available to a wider range of audiences in India.
“The Indian audience loves free content and is ready to watch advertising for it. That is a choice the viewer makes. For a certain type of content, the audience opts for advertising and our experience shows that in the case of catch-up TV content, they don’t mind advertising. Our view-through rates (completion rate of watching an ad) are as high as 90 percent”, - Ranjana Mangla, Sr. Vice President & Head of Ad Revenue, Sony LIV at Sony Pictures Networks India.
Top Features: Interactive content, Standardized regional content, Live sports streaming, AI-based recommendations, Offline Downloads, and Multi-device access.
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