Longitude

Ruwa: Innovating Top-Notch Kitchen Designs & Home Appliances

Sampreet Saan Warah
Founder (Partner)

With India’s rising middle class and upgrading lifestyles, the demand for high quality kitchen appliances is propelling rapidly. The concept of modular kitchens has become popular, which is a leading reason behind the increase in demand for kitchen appliances like chimneys which were earlier considered a luxury. Simultaneously, advancements in kitchen appliance designs and technologies, particularly chimneys and gas stoves is driving demand in the market. However, with the plethora of options available, with comparable features, consumers struggle deciding which is the best option for their needs.

Resolving this dilemma, Ruwa, an exquisite range of kitchen chimneys, gas burners, irons, kettles, and other small appliances from the house of Saan Warah, has emerged as the optimal choice. Ruwa’s story goes back to 1995 when its manufacturing capabilities were established, and the company became a leading supplier of appliances to varied brands, before finally launching on its own brand in 2022, overcoming the challenges posed by the covid pandemic. Boasting a rich history of excellent manufacturing capabilities, Ruwa is rapidly becoming a leading name in the world of kitchen appliances across India.

Pan India Presence

Pivoting from an existing thriving business of manufacturing appliances for big brands to creating a new brand and competing with industry giants was a complex path for Ruwa. From learning the ropes on becoming a retail brand to setting up presence in the domain, establishing supply chain pan. India, and comprehensive post sales services, the company grew immensely. From first establishment till now, Ruwa has advanced significantly, earning over 1 lakh customers pan

India, becoming one of the top five e-Commerce sellers for kitchen chimneys, and getting recognized as the only brand to launch India’s first most affordable chimney.

“In our observation of the big brands that dominated the market, we found that they had very high prices and that their customer service was also highly priced. We focused on these two parameters, and developed a high quality and cost-effective range of kitchen chimneys with excellent after sales service support. Thereafter, to market the products, we found it best to start online with platforms like flipkart and Amazon, and expand eventually”, shares Sampreet Saan Warah, Founder (Partner), Ruwa.

Dedicated to advancing within this domain, Ruwa has a cadre of experienced professionals that continually conduct research and development efforts to identify market demands and develop innovative home appliances, such as the very popular 90 cm auto clean motion sensor kitchen chimney, and three and four burner gas stoves. The brand is also renowned for creating kitchen chimneys that have a higher suction power, suitable for Indian cooking.

With its comprehensive experience in manufacturing kitchen appliances and deep understanding of the market demands and emerging trends, the company has solidified its position as a leading manufacturer of affordable appliances.

  • Ruwa prioritizes client requirements to develop high quality products from the finest materials & latest technologies, guaranteeing superior performance

Quality Driven Solutions

Leveraging its cutting-edge in-house manufacturing capabilities, the company gains a distinctive competitive edge in the market, over major brands. Powered by modern machinery and tools that are consistently upgraded, the company effectively ensures sophisticated manufacturing of high-performance appliances. Moreover, with its manufacturing capabilities, the company stands out for providing a broad range of services to its clients, including customization of products, on-time deliveries, quick turn-around-time, and provision of spare parts and accessories hassle-free.

The company is further strengthened by its comprehensive quality assurance and inspection practices that ensure that every product sold to customers align with the Ruwa standards of excellence. Dedicated quality assurance teams conduct inspections at various stages, ensuring that product quality is not compromised.

“To ensure quality, we employ stringent quality checks, adhere to strict packaging parameters for safe delivery, and maintain ethical ties with reliable vendors for both online and offline sales. Customer satisfaction is our utmost priority, hence, a dedicated team is employed for providing services pan India. The key strength of our business is our in-house after-sales services in which each customer’s call is carefully monitored and one-to-one door step service is provided. Prices of our products and services are very competitive”, adds Sampreet Saan Warah.

Fueled by its mission to provide sophisticated modular kitchen chimneys and a range of kitchen appliances, Ruwa strives to continually enhance its products as well as services, exceeding client expectations. The firm prioritizes client requirements to develop high quality products from the finest materials and latest technologies, guaranteeing superior performance.

Aligned with these practices and with the vision to establish itself as a leading global household name in a few years, synonymous with delivering cutting–edge, high-quality products that cater to the evolving lifestyle demands, Ruwa has charted an ambitious roadmap for the coming years. The firm aims to become the go-to brand for affordable yet top-notch home & kitchen appliances, capable of catering to the needs of the mass population of India, and thereafter other parts of the world, by offering a broad spectrum of products.

About Project- Ruwa

About Amenities- Ruwa

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