V V Prasad Chatran
Founder & Director
Crafting kitchens that can withstand the rigors of daily life, from humid climates to frequent cooking, requires a unique blend of innovation and resilience. For Indian households, durability, hygiene, and efficiency aren’t mere preferences, they are essentials. This vision led to the inception of Tusker, a company dedicated to reimagining modular kitchens with stainless steel and alloy coated cabinetry designed specifically for Indian homes. With a deep understanding of local challenges, Tusker’s products bring unmatched durability and hygiene to the heart of every household, seamlessly blending quality with purpose.
Recognizing that foreign kitchen designs don’t fit the unique needs of Indian households, characterized by high humidity, intensive cooking, and frequent water usage, Tusker’s founders developed a line of stainless-steel kitchen solutions focused on durability, hygiene, and satisfaction. Inspired by a survey in the late 2000s revealing widespread dissatisfaction with imported and wood based modular kitchens, they crafted a resilient kitchen system resistant to moisture, termites, and wear to address these needs.
Core Values and Vision
Tusker aims to provide Indian households with hygienic, durable, and visually appealing kitchen solutions that endure. As urbanization grows and nuclear families expand, the demand for high-quality, long-lasting kitchens has intensified. This company’s designs meet practical needs and elevate the cooking experience. Driven by values of quality, durability, and customer satisfaction, the company consistently earns a 4.82 out of 5 customer rating in the B2C segment, underscoring its commitment to excellence and alignment with Indian consumers’ expectations.
Since its launch in 2017, Tusker has become a key player in modular kitchens, initially focusing on B2B by supplying kitchen cabinets nationwide. In response to heightened hygiene awareness during the COVID-19 pandemic, this company entered the direct-to-consumer (B2C) market, quickly gaining traction. By integrating tech driven CRM and ERP systems, the company optimized operations to meet global standards. In 2021, they introduced a line featuring ACS (Alloy Coated Steel), making durable kitchens more affordable. Expanding beyond kitchens, the company now offers bedroom and bathroom furniture in stainless steel and ACS, providing moisture-and termite-resistant solutions at accessible prices.
Innovative Solutions & Flagship Offerings
Tusker’s flagship product, stainless steel modular kitchens, combines durability with an array of customizable finishes. The cabinetry is crafted from 304-grade stainless steel, ensuring it remains unaffected by water, termites, or common acids, making it a perfect fit for Indian kitchens. Speaking more on this, VV Prasad Chatran, Founder & Director, Tusker says, “Unlike traditional kitchens, our cabinets are
fully washable and retain their aesthetic appeal over years of use. Customers can choose from various finishes, including wood grains, champagne, copper, and glass, allowing them to match any interior design theme seamlessly. Our company’s expanded product range now includes wardrobes and bathroom furniture, all manufactured with the same attention to durability and hygiene”.
Tusker emphasizes quality and effectiveness in their stainless-steel solutions by focusing on materials, longevity, and eco-friendliness. For instance, stainless steel products by this company come with a 25-year guarantee, but are built to last up to 80 years, illustrating their commitment to durability. The company meticulously selects materials that don’t degrade or emit harmful substances over time. Distinct wood or other materials may suffer from mold, termite damage, or deteriorating adhesives, but this company’s products resist these issues and maintain hygiene. By choosing safe, eco-friendly materials, the company aligns with modern sustainability standards while ensuring safety for users.
Standardized Cabinet Sizes for Flexible Layouts
Tusker’s signature elephant logo reflects strength, durability, and gentleness, qualities that define their stainless-steel products. Built to withstand heat and moisture, their offerings stand the test of time, providing resilience and reliability. They cater to various budgets, with a mid-range line made from alloy-coated steel, used in industries like automotive and solar for durability. For high-end kitchens, the company’s stainless steel allows for extensive customization and lasting value. Unlike wood, which depreciates, their steel products retain value, making them a sound long-term investment.
Tusker redefines kitchen design with its unique blend of stainless steel, custo-mization, and cutting-edge technology for lasting elegance
A key feature of Tusker’s approach is its commitment to customization, aligning with current trends in modular kitchen solutions. Designed for compact spaces, their cabinets range from 200 mm to 1200 mm in width, maximizing kitchen usability. Rather than relying on on-site measurements for custom pieces, the company offers standardized cabinet sizes adaptable to various layouts, allowing for effortless mix and-match flexibility. This model enhances profitability by accelerating delivery and installation, which leads to customers often receiving a fully functional kitchen within a week, a remarkable improvement over typical 30 - 60 days lead times. Additionally, customers can refresh their kitchen’s look by updating cabinet fronts, providing long-term affordability and connection with Tusker’s products.
Looking ahead, Tusker has ambitious plans for growth and innovation in the coming years. By March 2025, they aim to establish eight franchise stores across Southern India, with an additional 22 showrooms PAN-India by the following year. In Q4 of this financial year, this company will enter the export market, introducing unique vanity bathroom furniture and exclusive wardrobe finishes for the Indian market. Additionally, they plan to launch steel countertops and dado finishes, a first for these traditionally stone or tile elements. With eight new products in development, Tusker is poised to expand rapidly, blending innovation with quality in kitchen solutions nationwide.
In conclusion, Tusker’s obligation to innovation, customization, and quality sets it apart in the kitchen solutions industry. With a focus on sustainability, technology, and strategic growth, this company continues to redefine modern kitchen experiences.
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