Longitude

Shwayaa: Providing Trendy yet Timeless Home Decor with a Pinch of Art

Sabeena Jahan & Suja Pramod Kumar
Founders

The increasing urbanization across the country in recent times has resulted in tremendous shift among people’s lifestyle choices, wherein they now prefer homes that are not only equipped with all the latest features, facilities, and amenities, but also possess an outlook that exemplifies their personality and style. Additionally, it is also a scientifically proven fact now that the ambience and aesthetics of a home greatly impacts occupants’ mental well-being and productivity.

As a result, the demand for home decor such as furniture, lighting, textiles, flooring, and wall decor are at an all-time high now a days. Adding further fuel to this is the increased social media influence on the public which has propelled them towards living spaces that are unique, flamboyant yet functional, and modern yet minimalistic in design.

According to Statista’s recent report, the Indian home decor market revenue which currently stands at $404.90 million is expected to reach $588.3 million by 2029, growing at a CAGR of 7.76 percent during the forecast period. Given these favorable conditions, we are witnessing an increasing number of companies enter the home decor space in recent times. However, one company that has created a niche for itself in the industry through its artistic home decor products is Shwayaa.

Based in Thiruvananthapuram, the company was founded in 2023 by two design & art enthusiasts cum colleagues – Suja Pramod Kumar and Sabeena Jahan with a vision to make home decor products from across the world accessible to customers around the globe and introduce Indian products to customers outside India.

Exquisite Range of Home Decor Products

As a new age online home decor company, Shwayaa offers products across eight broad categories – Artifacts (baskets, candle holders, headboards, mirrors and wall panels), Carpets & Rugs, Digital Art, Inlay Furniture, Lighting (chandeliers and wall lights), Paintings (traditional and contemporary), Sculptures, and Wallpapers.

Most importantly, each of these categories are carefully selected by the founders to ensure they remain evergreen trends and not become outdated, even in the years to come. Further, all the products are sourced from renowned artists and art galleries from across the world. Some of the noteworthy ones among them include Naman Mahipal (a very famous sculptor), a group of Dutch artists, and an Indian art gallery comprising of numerous Indian painters.

“At Shwayaa, we provide classic, traditional, contemporary, and bohemian styles to suit all tastes. Driven by the passion to create possibilities that enrich our customers’ lives with the uniqueness and diversity of the world’s beauty, our brand is known for its vibrant designs, which is cultivated with a strong desire to infuse homes with the best creative art from across the globe. We offer carefully chosen home decor items from internationally known artisans and creators to enhance your personal space”, says Suja.

Customer-centric Core Values

Premium quality is one of the core values of Shwayaa, wherein it follows a very stringent quality control process. The company not only does a thorough background check of every manufacturer before onboarding them, but also tests each product before listing them up on the website for sale. Further, since most customers consider paintings as a potential investment rather than just a home decor, Shwayaa ensures that each of the paintings of art piece come along with a Certificate of Authenticity from the manufacturer, artist or the art gallery. Additionally, the firm has made it mandatory for every manufacturer to take a video of every product while packing it and wrap it in such a way that the item remains unhinged during transit. Going a step further, Shwayaa has partnered with multiple manufacturers across India and abroad for each category to maintain diversity and uniqueness in terms of the theme and designs of the products.

“Secure transportation and delivery is one of our key strengths that have positioned us as one of the most sought-after home decor providers in India today. Our manufacturers – irrespective of their geographical location, the transit distance or the size of the item – take every necessary step to wrap and cover the product in such a way that it reaches the customers without a single scratch. Keeping customer satisfaction as paramount, we offer flexibility to customize the products in terms of color, size and texture match the visual aesthetics of their homes. Additionally, we highly value our customers and provide our repeat customers with gift vouchers and discount vouchers”, adds Sabeena.

  • Driven by the passion to create possibilities enriching customers’ lives with the uniqueness and diversity of the world’s beauty, Shwayaa, as a brand is known for its vibrant design

The Way Forward

Aiming for further growth, Shwayaa plans to expand its portfolio by adding more categories and manufacturers. This will provide customers with additional options while maintaining commitment to quality and core values. Additionally, Shwayaa plans to introduce its own range of products under the name ‘Shwayaa Exclusives’ offering traditional art from local designers and craftsmen. This new line will also serve as a platform for emerging artists to showcase their talent. Overall, this esteemed home & art decor company is on a mission to promote Indian art & artists to the world while also bringing art from different parts of the world to India.

CLIENT TESTIMONIALS

“I recently purchased a fantastic rug from Shwayaa. Its color complements my room perfectly, and it is also easy to maintain. The support from Shwayaa team during the rug selection process and delivery was exceptional. Overall, I am extremely satisfied with my experience purchasing from Shwayaa”, – Areefa Shamsudheen (Thiruvananthapuram).

“Hey Shwayaa Team, just wanted to shout out for the awesome piece I snagged from you. Seriously, it is top notch quality and totally exceeded my expectations. Keep Rocking!”, – Vandana & Gopal (Kochi).

“I could not have brought back this beautiful basket even if I had gone to visit Bali. Through Shwayaa, it was delivered to my doorstep within three weeks of ordering. It is really beautiful and a big attraction in my living room”, – Sudha Raveendran (Ernakulam).

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