It also excels in mould making with a full CAD/CAM setup for designs and 3D printers for prototypes. Additionally, the team conducts in-house tests and simulations to assess how their products will perform in various environmental conditions over five or ten years, ensuring durability and long-lasting performance.

For Sereno, sustainability is at the heart of its operations. The company uses solar energy in production, with a rooftop solar setup that generates 250 kilowatts, covering almost 50% of the production energy needs.

The Inception Story

An architect by qualification, Yuvraj joined his family business quite early in his career. However, he always wanted to incorporate his design knowledge into the business. The idea of creating garden furniture and aesthetically appealing products had been on his mind for a long time. Around 2010, he began experimenting with designs and moulds, and soon recognized a promising market opportunity for large- sized planters in India. At that time, no one was offering the high-quality planters he envisioned.

This realization led Yuvraj to conceptualize the brand Sereno in 2011, with its official launch in 2013. Over the past decade, the company has built a strong reputation for manufacturing durable, sustainable products. From the outset, Yuvraj was committed to producing 100% recyclable planters that customers would be proud to own. The market offerings at the time often lacked durability, frequently breaking, cracking, or fading within a short period, something Yuvraj found unacceptable.

Driven by this, Yuvraj was inspired to create planters that would stand the test of time, products built to last for generations, ensuring that the next generation would appreciate the beauty and longevity of its planters.

Eco-friendly Planters

“Our key focus is on recyclability, with a commitment to producing 100 percent recyclable products”, says Yuvraj. The firm prides itself on not being a single-use, disposable product manufacturer. Instead, they use post-industrial recycled materials, ensuring that polymers are repurposed instead of being discarded in the environment. This approach not only reduces waste but also results in aesthetically appealing, high-quality products.

Additionally, Sereno designs its planters with durability in mind, tailored to withstand a wide range of climatic conditions. Furthermore, the products are designed to be UV-resistant, fade resistant regardless of environmental conditions.

With such features, Sereno has reached significant milestones and earned prestigious awards since its launch in 2013. One of its earliest achievements was receiving the CII (Confederation of Indian Industry) Award, which highlighted the company’s innovation and design capabilities. The planter manufacturer also earned the India iMark, a recognition supported by both the Indian and Japanese governments for good design, emphasizing the aesthetic appeal of its products. Furthermore, it received three European Product Design Awards for its large-sized planter, a seater, and an outdoor lamp, solidifying its reputation on the global stage. These accolades from both national and international design communities reflect the company’s commitment to quality and innovation.

The Road Ahead

As Sereno envisions its future, it remains steadfastly rooted in its founding principles, while exploring the exciting future of modern planters. The firm’s future is strongly aligned with sustainability and environmental consciousness, driven in part by the push from its Western European customers. Western Europe, known for being at the forefront of technology, particularly in countries like Germany, The Netherlands, Belgium, and France, places significant emphasis on recyclability and environmental preservation. This focus has encouraged the firm to prioritize recyclability in its manufacturing processes.