Pop Wash: Protecting Health & Planet With Biodegradable & Eco Friendly Solutions

Samples are extracted from each 200-liter batch to ensure that composition and performance meet strict standards. If any batch falls short on any parameter, it is immediately set aside and not released to customers. The brand also ensures that its manufacturing process generates zero harmful waste for a cleaner planet.

Expanding Market Reach

Pop Wash strategically targets both households and businesses for widespread adoption of its chemical-free cleaning solutions. On the B2B front, the brand has achieved a significant milestone by securing Facebook’s India offices as a client. In addition, Pop Wash is in advanced negotiations with multiple IT multinational corporations, with first orders either placed or awaiting confirmation.

For household consumers, Pop Wash leverages Amazon, its official website, and a unique direct marketing initiative, the SHE Partner Program. Designed to empower women entrepreneurs, this program allows women to join as Super Home Entrepreneurs (SHE) without any registration fees. Partners receive a 20 percent discount on purchases and earn a 25 percent commission on referrals. The program has gained tremendous traction, with over 500 SHE Partners facilitating 2,500–2,700 monthly transactions.

“Our products are designed for all types of surfaces, but we believe in using the right cleaner for the right job. That’s why we guide our customers based on their specific needs, whether it’s our furniture cleaner for wooden surfaces, multi-surface cleaner for most materials, or hard surface cleaner for concrete, so they get the best results without any guesswork”, informs Srikanth.

The Robust Way Ahead

Pop Wash is striving to make its products more sustainable and accessible for both households and businesses. With the global shift towards health-conscious, environmentally responsible solutions, the brand is actively working on reducing plastic waste and revolutionizing product formats.

On the B2B front, Pop Wash is innovating with automated dispensing machines that use cleaning product concentrates to eliminate the need for bulk storage while ensuring precise, on-demand dispensing. This technology is particularly beneficial for large corporate offices, hospitals, and commercial establishments, optimizing both efficiency and sustainability.

For household consumers, Pop Wash is developing vending machines for cleaning products that will allow users to refill their containers instead of purchasing new plastic bottles, hence reducing single-use plastic consumption. The company is set to launch its first five vending machines in Hyderabad, with two locations specifically chosen based on resident inquiries inspired by international models.

“Our upcoming vending machine trials in Hyderabad are a big step toward making our products more sustainable and accessible, and if successful, we plan to expand them to more regions. At the same time, we are developing compressed product formats such as powders and tablets, which will cut down on packaging, lower transportation costs, and reduce our carbon footprint for a truly eco-friendly future”, concludes Srikanth.

Feedback from customers:

“We are extremely pleased with Pop Wash’s cleaning products. They deliver excellent performance while being completely safe and eco-friendly. After using them in our offices, I had no hesitation in recommending Pop Wash to other businesses looking for high-quality, chemical-free cleaning solutions” - Facebook India’s Country Head of Facilities

“As the director of a daycare, the safety and well-being of our children are my top priorities. Finding truly organic and chemical-free cleaning products that actually work has always been a challenge, until I discovered Pop Wash. From the moment we started using Pop Wash, I noticed a remarkable difference. The fresh, natural scent reassures me that no harmful chemicals are lingering in our classrooms. The surfaces are spotless. It tackles stains, odors, and everyday messes effortlessly while being 100 percent safe for our children. Parents have even commented on how fresh and clean our space feels without the overpowering smell of synthetic cleaners. Pop Wash has become an essential part of our daycare routine. I highly recommend it to every parent, teacher, and caregiver who wants a safer, healthier environment for children”. - Jyothi Gurram, Director, Little Darlings Day care Centre.