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Garden Basics: Revolutionizing Urban Gardening with Sustainability and Innovation

Shivangi Bansal & Miraya Bansal
Co-Founders

Francis Bacon once said, ‘Gardening is the purest of human pleasures’, and this idea is reflected in the expanding sector of the economy devoted to fostering the craft of gardening. With a compound annual growth rate (CAGR) of 5.4 percent, the gardening tools market is expected to grow from its 2022 valuation of $5.4 billion to $7.7 billion by 2030. This increase is a result of growing interest, particularly among younger generations, in DIY landscaping, urban gardening, and sustainability.

In response, sellers in this market are offering cutting-edge equipment and accessories that are made to meet a variety of needs, from sophisticated ergonomic tools that reduce strain for senior citizens to small indoor gardening kits for city people.

Another factor contributing to the increase in interest is the pandemic, which attracted a new generation of gardeners looking for sustainability and comfort in their backyards. Top sellers are incorporating eco-friendly materials, intelligent gardening technologies, and customizable options to remain competitive, producing goods that not only fulfill a purpose but also fit in with the values and lifestyle of contemporary consumers.

Established in 2020, Garden Basics was founded by the dynamic mother-daughter team of Shivangi and Miraya Bansal, with an aim to revolutionize how one thinks about and enjoys gardening. Shivangi Bansal aimed to transform Miraya’s intense love of nature into something meaningful. What started as a small business selling tools and seeds from their garden has grown into a well-known lifestyle brand dedicated to making gardening eco-friendly, accessible, and enjoyable.

The goal of Garden Basics is to reframe gardening as a creative and therapeutic way of life rather than merely a chore. Shivangi, the CEO of the company and a gold medalist in microbiology applies her scientific knowledge to guarantee that the products fulfill the strictest requirements for sustainability and quality. Miraya, the brand’s current face and a lively fifth grader, represents the happiness and inclusivity the company aims to inculcate in all gardeners, regardless of age or skill level. Together, they have created a group of eco-aware people who are committed to fostering a more sustainable and environmentally friendly future.

The company offers a wide selection of gardening tools, accessories, and décor to suit every gardener’s needs. It prioritizes innovation and accessibility, providing everything from ergonomic, plastic-free tools to visually appealing planters and soil enhancers like its flagship product ‘Plantonic’. Plantonic is a tablet-based plant growth enhancer that makes plant maintenance a breeze for urban gardeners. The company also runs community gardens and provides educational materials and programs that encourage people to enjoy gardening.

  • We transform gardening from a chore into a cherished lifestyle, with ergonomic tools designed for gardeners of all ages and campaigns that inspire a deeper connection to nature

Innovating Sustainability

Sustainability is central to Garden Basics’ philosophy. Its reusable plant ties and zero-plastic tools are made to be durable and to cut down on waste. The company reduces its environmental impact while encouraging ethical gardening practices by utilizing recycled materials and eco-friendly production methods. Garden Basics actively promotes community involvement by planting gardens in underprivileged areas, which has improved the lives of over 10,000 people.

The company’s innovative strategy has helped it become a leader in new gardening trends. As indoor gardening and edible landscaping have grown in popularity, Garden Basics has expanded its product lines to include ‘Grow Your Own Food’ kits, DIY gardening kits, and hydroponic systems. “These developments serve those who are eager to implement sustainable practices in their homes and urban gardeners who are space-conscious. We inspire people to turn their gardens into unique manifestations of who they are by skillfully fusing practicality and visual appeal”, asserts Shivangi.

Inclusive Gardening for All

Garden Basics is revolutionizing gardening by embracing inclusivity and making gardening accessible to individuals of all ages. The company has partnered with more than 300 influencers to inspire the next generation of gardeners and make gardening a fun and fashionable pastime for younger audiences. However, there have been difficulties along the way to success. It took a lot of work to inform customers about eco-friendly gardening techniques when the company first entered the market as a sustainability-focused niche. Garden Basics progressively grew a devoted clientele by overcoming this challenge with unrelenting innovation, collaborations, and outreach programs.

Another significant obstacle was the pandemic, which disrupted supply chains and forced the company to make swift adjustments to continue operating. Despite being difficult, these experiences have made Garden Basics more determined to empower people to connect with nature and create a more environmentally friendly world.

The Way Ahead

Garden Basics hopes to establish itself as a reliable leader in the gardening industry with its high-quality products and innovative approach. The company is passionate about fusing creativity and sustainability, making gardening a vital component of both urban and rural life. “We want to expand our community, share knowledge, and advertise our products by collaborating with landscape designers, nurseries, and gardening specialists. Our team is always looking for new ways to produce sustainable products that appeal to contemporary gardeners to encourage a more environmentally conscious way of living and foster a closer bond with the natural world for future generations”, concludes Shivangi.

About Project- Garden Basics

About Amenities- Garden Basics

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