Gurmeet Singh Chhabra & Jasmeet Singh Chhabra
Directors
Customization is not a luxury, it is a basic right for every customer, when it comes to designing their home interiors. But often, customization with opulent aesthetics, high functionality, and premium quality are offered to big-budget clients. And, should other clients just compromise? With Dio Graciaa, every client can experience bespoke interior solutions at a reasonable cost and committed after sale service backup.
Founded in 2017, Dio Graciaa started with a modest 3,000-square-foot space. Today, it has grown into the largest manufacturer of modular kitchens and wardrobes in the region, with a sprawling 50,000-square-foot factory equipped with the latest European machinery. By leveraging the founder’s (Gurmeet Singh Chhabra) extensive experience in the FMCG sector, the company understands the importance of scale and efficiency. This experience has been instrumental in building a strong B2B business, which now accounts for 75 percent of its revenue. This B2B base not only supports the company’s overheads but also allows it to offer competitive prices to its retail customers.
A Unique Market Proposition
Dio Graciaa gives utmost importance to ethical practices and quality. The company operates with fairness, integrity, and respect for the customers, which has been a cornerstone of its growth. At the heart of Dio Graciaa’s is to provide customized solutions at reasonable prices. The company identified a significant gap in the market. While national brands offered solutions, they often lacked the customization that customers desired. Dio Graciaa stepped in to fill this void, offering tailored products that meet the unique needs of each client, whether it’s a kitchen, wardrobe, bathroom vanity, or entire home interior.
Gurmeet Singh Chhabra, Director remarks, “Dio Graciaa acts as a facilitator, providing expert guidance and innovative solutions, but ultimately, the final decision lies with the customer.” This customer-centric approach has earned a loyal following and positioned it as a leader in the modular furniture industry today. Further, the vision is to continue expanding its reach while maintaining its focus on providing value for money.
At Dio Graciaa, the process is more than just assembling cabinets and countertops; it involves understanding and integrating the needs of multiple stakeholders - each with their own vision of the perfect kitchen. “It’s quite a tough job to give a customized product & satisfy the customers needs and expectations keeping the budgeted cost in hand,” the founder
candidly admits. He adds, “Our strength lies in the ability to navigate these complexities, ensuring that every kitchen is not just a cooking space but a personalized one that reflects the unique preferences of its users.”
Dio Graciaa’s team of skilled partners is trained to listen, interpret, and execute the wishes of their clients, balancing aesthetics with functionality. This has led to a unique business model where customer satisfaction and referrals drive growth, minimizing the need for traditional marketing strategies.
Milestones & Achievements
From its humble beginnings in Dehradun, Dio Graciaa has expanded its operations to Punjab, Haryana, Himachal Pradesh, and the Delhi NCR region. It has transformed from a local player into a significant name in the region; outperforming companies with decades of experience. In a short span, it has positioned itself as the largest manufacturer of modular kitchens and wardrobes in the region. Dio Graciaa is more than just a furniture manufacturer; it is a brand that embodies trust, innovation, & customer-centricity
Innovative Solutions & Services
Dio Graciaa’s offerings are a perfect blend of traditional craftsmanship and modern technology ensuring the highest quality leveraging the best materials and hardware only. The company’s strategic focus is on B2B partnerships with renowned brands like Godrej Properties, ATS Infrastructure, Homecraft Infra, Hero Realities, and M3M Infra Signature Global. Not only the company has worked on the building business relationships with esteemed builders but has backward partnered our with World renowned TOP Hardware Brands like Blum, Hettich, Aristo, and Vinito for its hardware needs and further with German appliance manufacturers like Siemens, Bosch, and Blaupaunt to mark a few. Moreover, its backward integration strategy, in-house production, and direct procurement from manufacturers allow it to keep costs low while maintaining high standards of quality.
The R&D team works tirelessly to keep the brand at the forefront of innovation, regularly attending international exhibitions to bring the latest global trends to the Indian market. Dio Graciaa ensures that its designs are not only trendy but also practical and durable, meeting the unique needs of the Indian market.
The company is reducing its environmental footprint by developing green boards with its vendors, minimizing the reliance on traditional plywood, and using water-based coatings that are less harmful to the environment. These efforts reflect Dio Graciaa’s broader commitment to not only creating beautiful kitchens but also ensuring that their production processes are aligned with global sustainability goals.
By employing and training local talent in the company’s operating regions, Dio Graciaa has created jobs and fostered skills development in an area that lacked industrial opportunities. Their in-house R&D and training centre ensures that all employees are well-equipped to meet the brand’s high standards, with 95 percent of the team being self-trained and groomed internally.
Looking Ahead
As Dio Graciaa continues to grow, it remains committed to its mission of providing high-quality, customized solutions at affordable prices. With plans to establish flagship stores in Mohali and New Delhi, the company is looking to further strengthen its presence in the Indian market.
With a clear roadmap for expansion, the brand is poised to roll out a franchising model by the end of 2025, along with the launch of two flagship stores. However, Dio Graciaa is taking a measured approach, ensuring that each step forward is grounded in profitability and long-term sustainability.
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