Longitude

Gaurav Jain, CEO, ATI Pro Lighting

ATI Pro Lighting: Revolutionizing India's Lighting Industry with Innovation

The lighting industry in India is vibrant and competitive, with numerous brands offering a wide range of solutions. Key players include established companies and emerging innovators, each striving to differentiate themselves through technology, design, and energy efficiency. Brands are increasingly focusing on advanced features, sustainability, and customer-centric solutions to capture market share and drive growth.

To this end, ATI Pro Lighting is committed to enriching the market with scientifically advanced, technologically innovative, and creatively designed lighting solutions. The firm’s customer-centric approach ensures to stay attuned to market trends, delivering high-quality products at competitive prices. Driven by a passion for technology and excellence, the firm aims to provide optimal value, build long-term relationships, and set industry standards for reliability and acoustic performance. In an exclusive interview with Homes India, Gaurav Jain, CEO of ATI Pro Technologies enlightens us more about the company and its unique play in the market.

Briefly explain the inception story of your company. Sketch out the company’s core values, vision, and mission.

ATI Pro Lighting was founded in 2013, initially focusing on professional audio products. As demand for lighting solutions grew, the company expanded into the lighting market, recognizing its vast potential compared to pro audio. ATI Pro Lighting success in the lighting business can be attributed to our commitment to quality and unique product propositions traits that have defined the firm’s reputation in both audio and lighting sectors. We have received positive market feedback, further solidifying its presence in the industry.

Could you please provide an overview of the different types of lights currently in use and explain how you ensure energy efficiency?

The lights in use include LED PAR Lights, Sharpy lights, and Laser Bar. They are suitable for professional purposes, events, and DJ Performances.

ATI Pro Lighting: Revolutionizing India's Lighting Industry with Innovation

We ensure the quality and effectiveness of our products by adhering to all relevant industry standards and obtaining necessary quality certifications. Moreover, all the lights comply with Indian energy standards, including BIS certification, ensuring they meet the necessary regulations for energy efficiency.

What are your remarkable milestones achieved so far in the Lighting industry?

Our remarkable milestones in the lighting industry include offering high-quality products at affordable prices, setting us apart in a market where many brands focus solely on price. Our commitment to quality at competitive rates has earned us a strong reputation and satisfied customers. Even established brands that have been in the market for over a decade find it challenging to match our combination of price and quality. Achieving this success in such a short time is truly a significant accomplishment for us.

Throw some light on your desire to be a prime choice for people looking for innovative & high-ended lighting solutions.

Our desire to be the prime choice for innovative and high-end lighting solutions is driven by our commitment to adapt to customer and market feedback continuously. At ATI Pro Lighting, we regularly launch new products, responding swiftly to trends, and evolving demands. We prioritize customer feedback, closely monitoring for any issues or suggested improvements, such as adding new features to our products. This attentive approach ensures that we remain at the forefront of the industry, aligning our offerings with customer needs and preferences. Our core philosophy revolves around valuing and incorporating customer input, making it a fundamental aspect of our product development and overall strategy.

Tell us about the various products & services offered & emphasize your flagship offering.

Currently, our focus is on providing high-quality lighting products, while excelling in after-sales support. We stand out with our unique one-year warranty and replacement program, a first in our industry. If a product is faulty and cannot be repaired, we offer free replacements within 48 to 72 hours. This commitment to customer satisfaction is a key differentiator for us. Our flagship products include Sharpy lights and LED PAR lights, known for their exceptional performance and reliability. We aim to provide our customers with the best lighting solutions, backed by robust support and unmatched service policies.

How do you keep yourself updated in the fast-evolving world of technology?

To stay updated in the fast-evolving world of technology, I closely monitor industry trends, keep an eye on competitors, and actively listen to customer feedback. These three factors are crucial for adapting to market changes and maintaining alignment with industry standards, ensuring we stay competitive and relevant.

  • ATI Pro Lighting aims to provide our customers with the best lighting solutions, backed by robust support and unmatched service policies

Our lights feature the unique ‘Brighto’ technology, which is the only patented technology of its kind in India. This technology ensures maximum brightness, setting their products apart from competitors. Despite similar appearances, the Brighto technology provides superior performance and a distinct advantage in the industry.

What are the company’s futuristic goals & agendas? How are you planning to accomplish them?

Our futuristic goal is to become the leading firm in the lighting industry. Currently, we are among the top three, but our aim is to reach the number one position within the next two to three years. Achieving this won’t be easy, but we are committed to maintaining an innovative approach, embracing new and latest technologies, and continuously adapting to market needs. By keeping this momentum and focusing on cutting-edge solutions, we plan to accomplish our vision and set new industry standards.

About Project- ATI Pro Lighting

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