Tata CLiQ Luxury is a diverse haven for luxury enthusiasts, offering a wide range of brands across various categories. It is a pioneer of the concept of mindful luxury, and aims to provide an enriching consumer experience by bringing together an impressive roster of Indian and global luxury brands under one roof. To strengthen the home category, which is one of the fastest-growing sectors on the platform, Tata CLiQ Luxury has partnered with Good Earth, a renowned Indian design house. This collaboration has resulted in an exclusive online store that offers a meticulously crafted range of home products. The strategic alliance with Good Earth has elevated the platform's existing luxury home portfolio and is expected to drive further growth in this category. Founded in 1996 by Anita Lal, Good Earth is a homegrown luxury brand that thrives in the realms of decor, dining, and fashion.
With a profound mission to spotlight the skills of village potters and bring their art to the urban forefront, the brand espouses the philosophy of sustainable luxury. Good Earth products are celebrated for their artistic designs, each narrating a unique story that embarks on a captivating journey. Pioneering handcrafted homeware, the brand is resolutely dedicated to reviving India's age-old traditions, fostering both environmental and societal well-being. Tata CLiQ Luxury, a trailblazer in multi-category luxury e-commerce in India, extends the reach of Good Earth's dinnerware products to a broader spectrum of discerning luxury consumers with the launch of this dedicated online store.
This platform offers easy access to a wide range of Good Earth dining ware, including dinnerware, cutlery, serveware, table linen, and more. It allows customers to create spaces that truly reflect their personality, interests, and appreciation for life's finer details. The online store encourages users to embark on a journey of discovery, revealing the story behind each product as they browse through the offerings. It inspires individuals to design 'Timeless Homes,' where every corner embodies quality craftsmanship and thoughtful design, resulting in a luxurious and immersive living experience.
Gopal Asthana, CEO, Tata CLiQ said, "For Tata CLiQ Luxury, the home category is a strategic priority, and we are directing our efforts to continuously expand this category further by offering renowned brands and assortments that mirror the values of the platform. Our partnership with Good Earth is a testament to this and to our shared values of craftsmanship, heritage, and sustainability. Good Earth comes with a legacy that offers luxury that is Indian in ethos and rooted in local heritage and karigari. It is also a celebration of making responsible choices. We are honored to launch the brand on our platform and look forward to offering a curated range of luxury handcrafted dinnerware products and an unparalleled luxury shopping experience".
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