Home decor and furniture brand Sleepyhead Embarks on Omnichannel Journey to Transform Home Lifestyle

Sleepyhead, a prominent D2C home decor and furniture brand, commences an exciting phase by venturing into omnichannel expansion for Home Lifestyle Dominance. The brand's first stride involves a pilot launch across 250 multi-brand outlets in Kerala, signaling the onset of a promising new chapter in its evolution. With an ambitious goal of achieving 50 Cr through offline channels by the end of FY'24, Sleepyhead is strategically shaping an omnichannel approach to redefine customer interactions by blending its direct-to-consumer (D2C) foundation with brick-and-mortar retail potential.

Mathew Joseph, CEO and Co-Founder stated, "Omnichannel represents a unified approach to offer convenience and seamlessness to our customers. Intertwining our D2C origins with the omnichannel framework presents a winning strategy for emerging brands like ours. While Sleepyhead leveraged D2C agility for growth as a startup, we

In its initial omnichannel phase, Sleepyhead introduces an extensive array of mattresses, furniture, and sleep accessories across partner stores. Acknowledging the significance of establishing physical experience centers, particularly for evaluating mattresses and furniture choices, Sleepyhead aims to enrich opportunities for customers to explore its offerings, enhancing their interaction with the brand.

Committed to enhancing everyday living through meticulously crafted products, Sleepyhead's expansion serves as a pivotal milestone toward its ambitious goal of becoming a 500 Cr brand by 2025. This progression solidifies its position as the preferred home lifestyle choice for India's vibrant, bold, and joy-seeking young demographic