Godrej Interio launches a line of eco furniture and increases presence in Delhi-NCR

In the Delhi-NCR region, Godrej Interio, India's leading furniture and interior solutions brand, has made significant strides to improve the customer experience. Godrej and Boyce is the flagship company of the Godrej Group. The company opened 15 new stores in the northern market during the current fiscal year, bringing the total number of stores in this crucial geographical area to 35. The company's strategic move also includes the launch of the Godrej Interio Eco furniture line, with the aim of capturing a sizeable 25% market share in the Eco range furniture category within Delhi-NCR by the fiscal year 2025. Godrej Interio has increased its omnichannel presence to ensure accessibility and a seamless shopping experience in anticipation of increased consumer demand during the holiday season.

As consumer demand surges in preparation for the festivities, Godrej Interio has made significant strides to strengthen its omnichannel reach, providing customers with an enhanced shopping experience. With a network of over 45 channel partners, 35 exclusive showrooms, and 60 retailers in Delhi-NCR, they boast an impressive 150+ channel partners throughout North India. Over the next three years, the company has plans to expand its retail footprint in the Delhi-NCR region by launching an additional 20 exclusive showrooms and engaging more than 150 retailers.

Dev Sarkar, Senior VP (B2C) at Godrej Interio said, "As the home furniture market in Delhi-NCR continues to witness a steady annual growth rate exceeding 15 percent, with a discernible uptick in demand for bedroom furniture, living room furniture, modular kitchens, home storages, mattresses, and interior solutions for standalone residences, we are well-positioned to leverage these emerging trends and expand our market presence. With the introduction of specialized home furniture and home storage solutions, we remain steadfast in strengthening our footprint across Delhi-NCR in this fiscal year. Currently, we hold an 18 percent market share in the organized furniture sector within Delhi-NCR, and we aspire to achieve a 35 percent share within the next three years. We aim to generate revenue of approximately Rs 450 crore from Northern India by the fiscal year 2026. Looking ahead, our ambitious goal for the next fiscal year involves substantial growth of over 20 percent across all product categories, underscoring our commitment to innovation and customer satisfaction". In line with the ongoing cricket World Cup and the upcoming festive season, Godrej Interio is enticing customers with assured discounts of up to 30 percent and the opportunity to win free furniture through scratch cards. This move aligns with the brand's dedication to creating an enriching and value-driven shopping experience for its discerning clientele.