Godrej and Boyce seek for a higher market share with furniture and interior brand Godrej Interio business

Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 percent growth under its furniture and interior solutions brand Godrej Interio. The company launched a range of solid wood beds for Tamil Nadu market. According to Godrej Interio Senior Vice President Dev Sarkar, the company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three years. Currently, Sarkar said, the company has about seven distributors. "We believe sky is the limit. We are expanding capacities and at present, we have the capacity to grow at 30 percent for the next three years," he told. The company, he said, would focus on the solid wood beds segment as people were preferring more to such beds than those beds made of engineered wood. "Presently, the contribution from the solid wood beds segment is only five percent.

We want it to grow to at least 15-20 percent over the next one year. We want to be a bigger player in this market" he said. Sarkar said the mattress business was also growing and the company expects to further grow the segment in the near future. Godrej Interio has over 52 channel partners, eight exclusive showrooms, and 90 retailers in Tamil Nadu. "As the home furniture market in Tamil Nadu experiences a steady annual growth of over 15 percent, with a noticeable surge in demand for modular wardrobes, kitchens, and interiors standalone residences, we are poised to capitalize on these emerging trends". "At present, we have a 22 percent market share of the organized furniture sector in Tamil Nadu and we intend to attain a 35 percent share within the next three years. We aim to generate revenue of around Rs 350 crore from Southern India by FY26", he said.