By Team Homes | Thursday, 10 August 2023

Foam Home by Legacy Brand Reopens its Experience Mattress Store

Foam Home, a pioneering name in the mattress industry with over 40 years of excellence, welcomes architects, interior designers, and home enthusiasts across the city to their much-awaited store relaunch. The brand’s landmark Tardeo store adorns a contemporary layout that merges the brand’s passion for innovation and quality with the exceptional design sensibilities of award-winning UK-based architectural firm Lewis & Hickey.

While the brand is known for its exceptional products and service, this revamped store promises a one-of-a-kind immersive experience that goes beyond traditional mattress shopping. Customers will have the unique opportunity to indulge in luxury bed sets meticulously laid out for them to experience firsthand the comfort and quality of Foam Home's extensive range of mattresses.

The store's innovative approach allows customers to lie down, relax, and truly understand the individual comfort levels offered by each mattress. With a wide range of mattresses on display, including High-Density Foam, Memory Foam, Gel, Latex, and their globally patented Ergoshell mattress technology, Foam Home offers a comprehensive selection tailored to meet the diverse needs of different individuals. The expert staff at the store provides personalized consultations, guiding customers toward selecting the ideal mattress that perfectly aligns with their unique requirements.

“At Foam Home, we hold strong values on creating an unforgettable experience. Being in the mattress industry, this is especially important for us as every single person has a unique preference when it comes to having a great and comfortable sleep. While we did have our store design focused on catering to this experience, we thought it was time to reinvent how customers were interacting with the space and our products. We wanted to add drama to the customer journey, and change the pace and key focal points, and who better than the experts at Lewis & Hickey to carry that out for us. Since we've been a legacy brand, the design work had to strike a perfect balance between being familiar yet upgraded,” shared Sabina Bhanpurawala, CEO & Marketing Director of Foam Home, India