D'Decor Unveils High-Performance Fabrics called 'FabriCare' Featuring Alia Bhatt and Shah Rukh Khan

D'Decor, the world's leading manufacturer of soft furnishing fabrics, has introduced its groundbreaking soft furnishing brand, 'FabriCare High-Performance Fabrics by D'Decor,' in collaboration with renowned Bollywood stars Alia Bhatt and Shah Rukh Khan. With the aim of revolutionizing the Indian home furnishing market, FabriCare sets new standards for beauty and durability in home furnishings, marking a significant stride towards luxurious, low-maintenance living.

As a pioneer in furnishing fabrics, D'Decor has always been at the forefront of innovation. FabriCare represents the culmination of years of research and dedication, combining functionality with aesthetic appeal. Nikita Desai, VP of Strategy, Brand, and Business Excellence, explains the campaign's underlying insight: "Beautiful things do not need to be fragile, and achieving both strength and beauty liberates consumers

Alia Bhatt and Shah Rukh Khan perfectly embody the brand's ethos of seamless living, characterized by charm, elegance, and a modern outlook. Synonymous with effortless living, FabriCare High-Performance Fabrics by D'Decor offers fabrics that free homeowners from concerns about maintaining their soft furnishings. This range is designed to withstand the demands of daily life, including parties, celebrations, and busy households with children or pets. It is also well-suited for institutions such as hotels, hospitals, and offices, where high usage requires superior wear and tear resistance. The fabrics in this collection have undergone rigorous performance testing and quality checks, including assessments by an in-house NABL-accredited lab and third-party labs.

Ajay Arora, MD of D'Decor Home Fabrics Pvt Ltd said, "With the launch of a new brand from the house of D'Decor: FabriCare High Performance Fabrics by D'Decor, we are raising the bar by offering fabrics that are not only aesthetically pleasing but also assure superior functional performance. We have invested significantly in research and quality checks and are confident that our fabrics will exceed expectations. Therefore, we are proud to be the only brand in the home furnishing fabrics industry to offer a three-year limited warranty."

FabriCare by D'Decor boasts an extensive range of upholstery and curtain fabrics, featuring over 800 SKUs meticulously crafted by D'Decor's expert Product Development team. These designs seamlessly blend international trends, Indian consumer preferences, and extensive fabric expertise, resulting in a captivating collection. Simone Arora, Creative Director of D'Decor Home Fabrics Pvt Ltd said, "The FabriCare collections offer a variety of plains and textures in a wide spectrum of colors, from warm hues to deeper tones and classic neutrals. These furnishing fabrics cater to diverse looks, from minimalist modern to vibrant and colorful interiors, organic spaces, and plush luxurious settings. FabriCare, from the House of D'Decor, fulfills Indian consumers' needs and home decor requirements, providing them with multiple color and design options, along with high performance, easy care, and more."