Brewing Stories: Third Wave Coffee and HarperCollins India Present 'Paperbacks & Pour Overs'

On this World Book Day, Third Wave Coffee, and HarperCollins India, comes up with the new launch 'Paperbacks & Pour Overs' – Quoted, “An initiative that brings the timeless love for books and brews to life.” Paperbacks & Pour Overs has been thoughtfully designed to create appealing spaces for readers and coffee lovers to select Third Wave Coffee cafés across the country.

These cafés will feature a collection of HarperCollins Discovery Set—a dynamic collection of popular and bestselling books from both Indian and international authors. These books will be placed on dedicated bookshelves, and the selection of books will be refreshed regularly, ensuring there’s always something new to discover.

Their aim would be to transform cafés into cozy reading corners—offering comfort, inspiring discussions, and providing moments of quiet reflection for book lovers, all while they enjoying their favorite brews. Rajat Luthra, the CEO of Third Wave Coffee Stated, "At Third Wave Coffee, we've always believed that our cafés are more than just places to grab a great cup — they're where people pause, connect, and create. Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we're excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we're proud to bring them to life for our community."

Coffee and books are a perfect match, and is a universally loved combination. With this initiative, Third Wave Coffee meticulously blend reading with the cafe culture, celebrating the deep-rooted connection between coffee and literature.

Shabnam Srivastava, GM Marketing at HarperCollins India, shares her thoughts of moving forward with the mission to build reading communities; they were delighted to collaborate with Third Wave Coffee in strengthening the bond between coffee and books. Through this partnership, it is believed this enrichment of coffee experience will offer readers thoughtfully selected books to explore.

While the books are not for sale, guests are invited to pick up from this dynamic collection, and enjoy their quiet moment with the intense flavors of brew, then return it for others to discover. The collaboration also sets the stage for a range of literary experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise—all carefully designed for those who love pairing their books with coffee.On this World Book Day, Third Wave Coffee, and HarperCollins India, comes up with the new launch 'Paperbacks & Pour Overs' – Quoted, “An initiative that brings the timeless love for books and brews to life.”

Paperbacks & Pour Overs has been thoughtfully designed to create appealing spaces for readers and coffee lovers to select Third Wave Coffee cafés across the country. These cafés will feature a collection of HarperCollins Discovery Set—a dynamic collection of popular and bestselling books from both Indian and international authors. These books will be placed on dedicated bookshelves, and the selection of books will be refreshed regularly, ensuring there’s always something new to discover. Their aim would be to transform cafés into cozy reading corners—offering comfort, inspiring discussions, and providing moments of quiet reflection for book lovers, all while they enjoying their favorite brews.

Rajat Luthra, the CEO of Third Wave Coffee Stated, "At Third Wave Coffee, we've always believed that our cafés are more than just places to grab a great cup — they're where people pause, connect, and create. Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we're excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we're proud to bring them to life for our community."

Coffee and books are a perfect match, and is a universally loved combination. With this initiative, Third Wave Coffee meticulously blend reading with the cafe culture, celebrating the deep-rooted connection between coffee and literature.

Shabnam Srivastava, GM Marketing at HarperCollins India, shares her thoughts of moving forward with the mission to build reading communities; "they were delighted to collaborate with Third Wave Coffee in strengthening the bond between coffee and books. Through this partnership, it is believed this enrichment of coffee experience will offer readers thoughtfully selected books to explore."

While the books are not for sale, guests are invited to pick up from this dynamic collection, and enjoy their quiet moment with the intense flavors of brew, then return it for others to discover. The collaboration also sets the stage for a range of literary experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise—all carefully designed for those who love pairing their books with coffee.