Anko an Australian homeware brand Partners with Flipkart to Bring Homeware to Retail Market in India

Anko, the popular Australian homeware brand known for its stylish and affordable products, has announced its expansion into the Indian market through a strategic partnership with Flipkart, one of India's leading e-commerce platforms. Starting from June 2023, customers across India will have access to over 400 high-quality Anko products across various categories, with plans for further range expansion in the coming months.

Having made its initial entry into India earlier this year, Anko has received an overwhelming response from both metropolitan cities and tier ll and lll cities, prompting the brand to explore new avenues for reaching customers in these regions.

Anko's collection caters to diverse preferences and requirements, encompassing homeware, kitchenware, decor, and more. Each product is thoughtfully crafted with a

focus on design, functionality, and value. The brand's commitment to sustainability and ethical practices ensures that its homeware products not only enhance living spaces but also contribute to a better world.

Pulkit Bansal, Country Head of Anko India said, "We are delighted to collaborate with Flipkart for our expansion in India. Our goal is to offer stylish and affordable homeware solutions that elevate the living spaces of Indian customers. This strategic alliance will allow us to reach a wider audience and meet the growing demand for high-quality and affordable homeware products across the country."

To extend its presence in tier ll and tier lll cities, Anko has chosen Flipkart as its partner, leveraging the platform's Brand Mall to establish a prominent presence and ensure convenient access for customers. Furthermore, Anko products will be featured under Flipkart Plus assured listings, assuring customers of quality and reliability. With the collaboration between Anko and Flipkart, Indian customers can now enhance their living spaces with trendy and affordable homeware options, backed by the assurance of quality and reliability provided by Flipkart Plus