Aditya Birla dives into Paint Industry with an outlay of Rs. 10,000 Crore

The Aditya Birla Group is attempting to disrupt the market and seize the initiative by investing in Birla Opus, its paint division. They aims to reach every part of the country by FY25 and make Rs. 10,000 crore in income.

Birla Opus will go on sale in a few states starting next month, and by FY25, it will be accessible everywhere.

Speaking to this, Kumar Mangalam Birla, Chairman says, "Birla is building grounds-up six plants across the country with 1,332 million litres capacity, which will be "greater than the combined current capacity of the second, third and fourth players in the industry. This will be "40 percent of the total existing industry capacity built over the last several decades".

Further he adds, "No paint unit or company globally has ever launched in one shot - factories, operations, products and services - at the scale that we are about to undertake." 

Similarly, Aditya Birla Group Director Himanshu Kapania says, "Some of our people were terrorised not to come to the event." 

"World over, corporates are moving to consumer-focused businesses and the group, too, is getting down the value chain in the commodity business," Birla added.