This editorial captures the essence of YUR holiday, set in the serene beauty of Can Casadella, Spain. The decision to set YUR’s Holiday Collection against the breathtaking backdrop of Can Casadella was not just about visual appeal; it was a deliberate choice. “We chose Can Casadella to evoke a sense of laid-back sophistication, to capture the essence of a Mediterranean holiday," share the founders.
"The villa’s rich architecture and vibrant gardens allowed us to frame each piece in a way that felt both intimate and effortless, highlighting YUR’s signature mix of elegance and calm.”
The founders planned this shoot, awaiting the perfect season to capture the authentic colours of the Mediterranean. "It was essential for us to harness the natural beauty of this place," they explain. "The earthy tones, muted greens, and sunlit neutrals in our collection mirror the landscape, so the setting had to reflect that same tranquillity and depth.”
A Collection for the Modern Traveler the Holiday Collection itself speaks to the modern travellers—lightweight jackets, tailored trousers, relaxed shirts, and accessories, all crafted with intention and adaptability in mind. “YUR’s Holiday Collection at Can Casadella is an invitation to rediscover a more meaningful way of dressing," "It’s about creating a wardrobe that transcends trends, connecting with a sense of place, purpose, and understated elegance.
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