Nayanthara & Nani Teams Up with Casagrand as Star Ambassadors

Two of the most prominent celebrities in the area, Natural Star Nani and the legendary Indian actor Nayanthara, have joined Casagrand, a South Indian real estate developer, as the faces of its newest luxury projects, Casagrand Evon in Hyderabad and Casagrand Casamia in Chennai. Casagrand's innovative approach of matching each flagship project with a strong face that embodies the goals of its audience is shown by this dual-brand endorsement.

Casagrand, one of the few Indian developers to designate exclusive ambassadors for each flagship project, is well-known for its immersive and hyper-localized real estate promotions. The brand continues its innovative approach of fusing aspirational living with regional star power by putting Nayanthara and Nani at the forefront of its premium products in Chennai and Hyderabad.

 In order to realize this ambition, Casagrand has started a full-fledged 360-degree marketing campaign that includes print, internet, outdoor, high-impact innovations, and eye-catching TV ads that perfectly capture the upscale lifestyle these historic projects promise.

Actor Nayanthara plays a queen leading a fleet of Spanish Armada ships toward the Chennai coasts to live an endless life in Pallavaram in Casagrand Casamia's TVC, which is set against the wide expanse of the ocean. The crew bursts with excitement as she announces their arrival. The ad then cuts to modern-day Pallavaram, where Nayanthara, in her trademark flair, presents Casagrand Casamia, the city's largest Spanish-themed community that offers not just a house but a way of life characterized by boundless joy, luxury, and exclusivity. Her captivating personality and the visual storytelling make the project a real representation of luxury and contemporary living.

Natural Star Nani, who personifies the spirit of an elegant urban haven in the center of North Hyderabad, is the main attraction at Casagrand Evon. The advertisement showcases Casagrand Evon's architectural genius and provides an insight into a well-planned high-rise community that offers an unparalleled quality of life. Expansive layouts and upscale amenities tell the story with painstaking attention to detail, showcasing Casagrand Evon as a flawless fusion of luxury and peace. It is a unique haven where modernity and tranquility coexist apart from the bustle of the metropolis. The property is positioned as the ideal option for today's discriminating homebuyer thanks to actor Nani's personable personality and grounded charm, which authentically convey the message.

Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, "At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we've consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we're not just showcasing homes but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India."