By Team Homes | Friday, 27 October 2023

Mahindra Lifespaces unveils India's first virtual home-buying experience

Mahindra Lifespace Developers Limited (MLDL), which is the real estate and infrastructure development branch of the Mahindra Group, has launched India's first home-buying experience on the Metaverse with the introduction of Bastion at Mahindra Citadel - Phase 2 of the project. This significant milestone was announced via an incredible drone show, showcasing key features of the project such as the ecotone design, home automation features, and the unveiling of the Metaverse experience. The show took place at the project location in Pimpri-Chinchwad, where more than 500 lit drones presented a spectacular display. The drones ultimately formed a QR code, which the audience could scan to access the Metaverse experience of Mahindra Citadel. This unique experience enables users to explore their future homes, even before making the decision to purchase, and interact with elements within the homes to customize their interiors according to their preferences.

Amit Kumar Sinha, MD and CEO, Mahindra Lifespace Developers Ltd., said, "We are excited to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. Pune's dynamic real estate landscape and its receptiveness to innovation align perfectly with our vision. Our past successes in the city reflect the trust and demand for our brand. This immersive and interactive Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes. An experience like this deserved a grand and scintillating unveiling using the drone show, marking a significant step in integrating technology into the real estate customer experience. As we move forward, we remain committed to pushing the boundaries of innovation and ensuring the best customer experience."

Building on the resounding success of Phase 1, Bastion at Mahindra Citadel which spans 9.66 acres, features a carefully crafted selection of premium, 3 & 4 BHK homes. The development offers a diverse range of amenities, thoughtfully designed to enhance the physical, mental, and social well-being of the residents, promoting a balanced and vibrant lifestyle. Homes at Mahindra Citadel are pre-certified IGBC gold-rated and have various design and process interventions for energy efficiency and waste management.

Strategically positioned along the bustling Mumbai-Pune highway, this development occupies a coveted residential location within Pimpri-Chinchwad. It offers proximity to the IT hub of Hinjewadi, and Sant Tukaram Nagar, Pimpri and PCMC metro stations. The area also offers a variety of malls, reputed schools, colleges, multi-specialty hospitals and various entertainment and restaurant options, which contribute to its accessibility and lifestyle. This locale is well-connected to key transit points, encompassing the Old Mumbai-Pune highway, Pune-Dhule-Nasik highway, railway stations like Kasarwadi and Pimpri, the Pimpri Chowk bus stop, and the Sant Tukaram Nagar metro station.