The app Housing.com which is India’s No 1 Real Estate App is going to declare its much awaited annual event, Mega Home Utsav 2024.In the eighth edition ,the event will begin from 1st October to November 15th of this year across 34 cities gathering of over 4,200 esteemed builders.
Clashing with the upcoming festive season, the duration will be beneficial for high value purchasers including real estates. Housing.com will represent an arrangement of deals and investements having ample opportunities for the potential home-purchasers.
With the high demnd of residential at an all time, factors such as stable housing loan rates and a favourable policy environment which acts as a significant enabler for home purchasers.Last year ,the mega Home Utsav landed up to a maginficient audience over 48 mllion ,while the Housing New Home Utsav 2024(HNH 24)landed up to 50 million audience which took place during the month of JAN –MAR quarter highlighting it as one of the biggest events in terms of sales,audience and participant count.
Some of the major and most important builders who showcase their features are Nyati Group,Casagrand Builder Private Limited,Western Constructions,Kedia Group,Ashoka Builders India Private Limited and kalapatru to name a few.
In Mega Home Utsav 2024,Housing.com will highlight an exclusive offers as well as the incentives for property buyers. The main benefits include a Free EV charging ports for all the flats having 20% now and rest will be during the time of possession payment plan and flexible financing options. Purchasers also have the option to secure the property with just 20% payment now and no pre-EMIs till the time of possession need to pay. There are other perks which are involved such as free gold coin upon booking, a flat having 9% discount with modern modular kitchen with semi-furnished interiors, free home automation with attractive rental schemes.
In this year according to Mr Amit Masaldan who is the chief Revenue Officer of Housing.com reveal that the team is anticapting for an audience of 53 million on their platform.Housing.com remains the India’s no1 property destination maintaining traffic leadership for close three years of now. The Mega Utsav is not just an event but it is an unparalled opportunity for the prospective home-purchasers to delve into the world of diverse range of property options having exclusive offers featured to their respective demands.
The Mega Home Utsav 2024 will have eye-catching initiatives including influencers Marketing videos which allows builders to collaborate with social media influencers to market their properties and ‘Keeping it real with Housing.com” that podcasts series, inviting customers to engage with audience through a distinctive channel.
To expanding its reach, Housing.com will start an omni-channel marketing campaign through digital and traditional media that includes digital sponsorships of Bigg Boss season 18 and major cricket events like India vs Bangladesh and India vs South Africa matches on all the OTT –CTV platforms making an impactful campaigns on Instagram and Youtube to grab the attention of major audience for Mega Utsav 2024.
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