Godrej aer, celebrating its third year of partnership with Mumbai's legendary Lalbaugcha Raja, promises to provide a distinctive and immersive fragrance experience for fans.
This year, creative on-ground activations at Mumbai's famous Ganesh pandals will elevate the devotional experience, thanks to the efforts of Godrej aer, the country's top fragrance brand for cars, homes, and bathrooms.
This year, the brand has expanded to four more well-known pandals, introducing its distinctive scent zones for the first time: Mumbai Cha Raja (Lalbaugh); Girgaon Cha Raja (Girgaon); Khetwadi Cha Ganraj (Girgaon); and Fort Cha Icchapurti Ganesh (Fort).
Godrej aer provides distinctive air freshener styles designed to improve the quality of all living areas, including cars and homes. Festivals offer a perfect chance to deepen people's spiritual and joyous experiences because of their bustling and colorful surroundings.
Godrej aer hopes to create special moments by connecting its perfumes with the happiness and positivity of Ganesh Puja by teaming up with Mumbai's most popular ganesh pandals, adding charm to everyday living spaces.
Furthermore, in Girgaon Cha Raja, Fort Cha Icchapurti Ganesh, and Khetwadi Cha Ganraj, Godrej Aer will be incorporating its aer matic gadgets into the décor for the first time. These devices will be thoughtfully positioned at the idols' feet to create an immersive experience while fitting in with the pandal's atmosphere. At Khetwadi Cha Ganraj, Godrej Aer has even constructed an experience zone out of its hanging car refresher, Godrej Aer O.
Expressing about this festive consumer campaign, Shilpa Suresh, Head of Marketing – Home Care, Godrej Consumer Products Ltd (GCPL), said, "Home Air fresheners as a category estimated to be around Rs. 1300 crore, are primarily occasion driven. However, the category is still under-penetrated, and the key task for us is to build relevance at key consumer touchpoints. Festivals represent a peak usage period, making them a crucial time for Godrej aer to connect with our audience. As India's leading fragrance brand, it was only natural for us to add a hint of festivity to the air."
She further added, "Ganesh Chaturthi marks the beginning of the festive season, which continues through the end of the year. While these celebrations are often centered on the home, Godrej aer aims to establish strong presence and association with festivities that extend beyond indoor spaces. This year, we are partnering with five iconic Ganesh pandals in Mumbai to create immersive, fragrant experiences. Through this initiative, we hope to forge a lasting connection with the millions of devotees who visit these pandals by introducing them to the refreshing fragrances of Godrej aer."
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