Bengaluru Tops in Women's Choice for Premium Homes

According to a study conducted by the real estate platform Magicbricks, women are increasingly choosing luxury homes, with the Rs. 1-2 crore range emerging as the most popular budget bracket.

The study discovered that women homebuyers' preference for high-value homes has increased dramatically due to their increased financial independence and increased decision-making power.

More than 100,000 female consumers in 13 cities—Mumbai, Thane, Navi Mumbai, Pune, New Delhi, Noida, Greater Noida, Gurugram, Hyderabad, Bengaluru, Chennai, Kolkata, and Ahmedabad—were included in the study.

About 27.8% of female purchasers' demands in 2023 were for residences costing between Rs. 1-2 crore, and by 2025, that number had increased to 31.4%.

In a similar vein, demand for homes costing more than Rs. 2 crore rose from 12.4% in January 2023 to 14.7% in January 2025, indicating their increasing desire to invest in luxury real estate.

According to the data, women are most likely to purchase real estate in Bengaluru. With 26.5 percent of women consumers choosing Bengaluru, the city is the most popular among them, followed by Hyderabad (11.9 percent) and Pune (14.8 percent).

Bengaluru is preferred for real estate investment, according to real estate specialists, because of its many job prospects and relative affordability when compared to major metropolises like Delhi and Mumbai.

After Bengaluru, Pune (14.8%) and Hyderabad (11.9%) were the next most popular cities, indicating a growing trend of women investing in prosperous urban areas that provide professional advancement, cutting-edge infrastructure, and a high standard of living. According to experts, the change highlights how women are becoming more financially independent and have more influence over decisions in India's real estate sector.

“More women in India are investing in homes than before, especially since the pandemic. With growing financial independence, they’re not just buying homes, they’re making smart investment choices, and we have observed a preference for premium properties to secure their future and build long-term wealth,” Sudhir Pai, CEO, Magicbricks, said.

 “Additionally, cities like Bengaluru, Pune, and Hyderabad are emerging as top choices due to their thriving job markets and superior social infrastructure, making them attractive investment hubs for women homebuyers," she said.

Roshy Chhillar, Director, Landmark Group, said that women homebuyers are changing the real estate landscape with their growing affinity towards premium and luxury properties.

“No longer just buying for security; women are actively investing in real estate as an asset class that reflects their growing investment appetite and lifestyle aspirations. As women buyers's influence grows, we anticipate that the sector will see more tailored projects catering to evolving aspirations" she said.