Aditya Birla Housing Finance (ABHF) is a fully-owned subsidiary of Aditya Birla Capital Limited which is an India’s leading diversified financial services announces a strategic partnership with BharatPe, a renowned Indian fintech company to facilitate access to home loans and loan against property for merchant partners.
ABHL is the first housing finance company to partner with BharatPe which is offering streamlined access to secure the lending through advanced digital solutions significantly enhancing the user experience. This team-up enables ABHL to offer Home-Loans (HL) and Loans Against Property (LAP) to over 1.3 crore merchants of BharatPe over 450+ cities having a strong focus on Tier 2 and 3 markets.
Backed by ABHL’s financial expertise and BharatPe’s vast network, the partnership aims to provide easy access to the customized financing solutions for both existing as well to the new merchants.
Merchants can imitate loan applications directly through BharatPe app, and utilize the benefits like faster processing, enhanced transparency and real-time updates. The collaboration is poise to deliver region-specific, innovative financing solutions to adapt to meet the unique needs of BharatPe diverse merchant base.
According to Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance at Aditya Birla Housing Finance says that,'' with customer at the heart of everything that we do, it is our constant endeavor to align our solutions with the evolving digital needs of our customers. This partnership with BharatPe enables us to expand our digital footprint while offering customized region-specific financial solutions to their vast digital ecosystem. It will empower a larger segment of the population to achieve their homeownership dreams with greater ease and efficiency. This initiative underscores our commitment to providing a happy home loan experience and strengthens our role as industry innovators to make homeownership achievable for a wider range of individuals”.
ABHL will serve the diverse needs of BharatPe’s vast merchant network by offering innovative, customized financing solutions which are designed to meet the specific requirements of different regions of India.
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