Adani Group rebrands DRPPL Housing development to NMDPL

Dharavi Bachao Andolan (DBA), the organization that represents the slum's residents, has criticized the Adani Group's decision to rename Dharavi Redevelopment Project Private Limited (DRPPL), the special purpose vehicle for redeveloping one of Asia's largest slums, to Navbharat Mega Developers Private Limited (NMDPL).

In a statement, Adani Group explained the reasoning behind the rebranding, stating that it was carried out in line with the company's pledge to create a contemporary, welcoming, and energetic community. 

This change reflects the company’s fresh outlook and obligation to creating a broader and brighter future for everyone associated with or beneficiary of the gigantic and historic task of rehabilitating slums across the nation,” the official statement said.

Raju Korde, coordinator of DBA, responded to the rebranding by stating that it is not a new name because Navbharat Mega Developer Private Limited is an old Adani firm that was founded on August 23, 2023. 

He did, however, advise the slum dwellers to exercise caution.

"Tomorrow the address of Dharavikars will be changed, and it will be of salt pans or garbage dumping grounds," he added.

"The change in name does not alter the government’s pivotal role or the core purpose of the project. The renaming initiative has also been taken to avoid being mistaken for Dharavi Redevelopment Project - the special planning authority of the government, dealing with Dharavi’s redevelopment," the statement added.