By Heena Kousar, Managing Editor | 2024-09-26 05:55:44

Property Portals - Bliss for the Real Estate Market

With new technologies, the major players of real estate industries are rethinking their property marketing model. The users in the sector are demanding innovation and new functionalities. The real estate industry is at the brink of urbanization. It requires the adoption of technological tools that does not disrupt its current processes and workflows.

Real Estate is undergoing a digital revolution for the past few years. Earlier the industry was dominated by agents and brokers working independently as well as with real estate companies. The options for buying and selling were very few. With the rising popularity of the internet, the property business is evolving digitally. Companies have shifted their focus to elaborate property portals and mobile apps to improve customer convenience.

The real estate industry is perceived as not modern, frozen, and slow in adopting new technologies. But housing affects all of us daily. Whether it is renting or buying, it is a crucial expenditure for people and their central concerns. Hence, digital and real estate sectors must go hand in hand.

The sector has not transformed entirely yet. But today, 90% of housing searches begin online. Buyers, sellers, agents prefer to execute their transactions through real estate portals. According to a recent report, 42% of home buyers look online as a first step in purchasing a property, while 91% of realtors use social media platforms. As a result, many property businesses and firms now use the portal services from a real estate Web development company.

Real Estate portals simply mean an online medium where you can list homes for sale through the backend of your site. A real estate property portal helps people buy, rent, and lease real estate property. It provides an online medium where sellers and buyers can connect with one another.